Articles


Let the battle begin

One of the most competitive and crowded segments is about to get new players, the Skoda Kushaq and the VW Taigun. Do these new SUVs have what it takes to lord over the other rivals? We find out.

Skoda is all set to launch its first-ever Made-in-India SUV, the Kushaq. Skoda Auto Volkswagen India is hoping that it will make a serious dent in this highly competitive segment. Like Skoda, ...

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Forward Thinking

Shashank Srivastava, Senior Executive Director, Marketing & Sales, Maruti Suzuki India Limited, on India’s fascination with compact SUVs, future trends, and dealing with the semiconductor shortage.

Shashank Srivastava, Senior Executive Director, Maruti Suzuki India Limited, while addressing the past, the present, and the future, also discusses how cross-consideration isn’t really a big ...

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Is virtual retail a success in car buying?

The pandemic has led to a complete overhaul of retailing in the auto space. From fewer contact touch points to technology powered platforms, car buying has scaled newer heights led by smarter, connected and intelligent selling at every step.

Virtual retail is a success in car buying. Auto makers have witnessed significant traffic through their digital platforms, which in turn, has encouraged them to further invest and strengthen t...

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Dual-purpose delight

Scramblers are versatile bikes that are ideal for both off-and-on-road conditions. Even though they are a new concept for the Indian market, surprisingly, there is a Scrambler available in all segments.

The motorcycle market in India has never been so vibrant. It offers a range of sports bikes, street fighters, ADVs, cruisers and even Scramblers. In fact, the last category of bikes is quite niche ...

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Middleweight Bout

With Honda and Triumph joining the naked mid-weight motorcycle segment, does Kawasaki still have what it takes to rule the roost? We take a close look at the CB650R, Trident 660 and the Z650.

Of late, the middle-weight street bike segment, has seen some action, with Honda first launching the CB650R and later Triumph joining the party with the Trident 660. Traditionally, this roadst...

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