Articles


Is virtual retail a success in car buying?

The pandemic has led to a complete overhaul of retailing in the auto space. From fewer contact touch points to technology powered platforms, car buying has scaled newer heights led by smarter, connected and intelligent selling at every step.

Virtual retail is a success in car buying. Auto makers have witnessed significant traffic through their digital platforms, which in turn, has encouraged them to further invest and strengthen t...

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Dual-purpose delight

Scramblers are versatile bikes that are ideal for both off-and-on-road conditions. Even though they are a new concept for the Indian market, surprisingly, there is a Scrambler available in all segments.

The motorcycle market in India has never been so vibrant. It offers a range of sports bikes, street fighters, ADVs, cruisers and even Scramblers. In fact, the last category of bikes is quite niche ...

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Middleweight Bout

With Honda and Triumph joining the naked mid-weight motorcycle segment, does Kawasaki still have what it takes to rule the roost? We take a close look at the CB650R, Trident 660 and the Z650.

Of late, the middle-weight street bike segment, has seen some action, with Honda first launching the CB650R and later Triumph joining the party with the Trident 660. Traditionally, this roadst...

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Will GWM’s backdoor entry affect its competitive edge in India?

The company is believed to be tweaking its India strategy to suit its immediate needs of globalization and tapping one of the fastest growing SUV market globally.

Chinese SUV maker, Great Wall Motors (GWM)’s decision to enter the India market via the CKD/CBU route is expected to discount its competitiveness in the Indian market.  According to...

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7th Heaven Comfort

In the market for a 7-seater SUV? Here’s a look at the latest three-row SUV options.

Practicality and comfort are deciding factors in a car buyer’s mind before finalizing a vehicle. An average ‘nuclear’ family in India consists of parents, children and grandparent...

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