The action just shifted to the sub-400cc Retro motorcycle segment and whoever said picking one was going to be easy, was kidding.

The sub-400cc Retro motorcycle segment is hotting up with Honda deciding to enter this class by launching the H'ness CB350. It is the Japanese manufacturer’s first classic motorcycle in t...

By : ARUP DAS

The legendary American motorcycle manufacturer, Harley Davidson, packs up, leaving its 25,300 Indian customers and 35 dealers in the lurch. Dealer association, FADA, cries foul and plans to take up the issue with the Government, demanding a strong Franchise Protection Act in the country.

Just when dealers thought that the arrival of the Festive season would bring with it a new hope of revival, washing away their pandemic blues, the news of Harley Davidson Motor ...

By : SHWETA BHANOT MEHROTRA

Car companies and Banks are going all out to woo potential buyers

With the festive season starting there is reason for customers to rejoice as both, car companies and banks, are ready with goody bags, to lure customers to loosen their purse strings. The sector wh...

By : JHARNA MAZUMDAR

Advertising across platforms has played a key role in sales picking up in the auto sector. Will it be the magic wand to revive demand?

With the festive season round the corner, auto companies are likely to increase their ad spends to lure customers to loosen their purse strings. Auto companies advertised across platforms in the se...

By : JHARNA MAZUMDAR

The auto sector which has been witnessing a significant slowdown in sales with a slackening of the economy for more than six months, now, with advent of the festive season has started to witness some signs of revival thanks to a surge in demand for small cars as well as two-wheelers.

Auto sales showed signs of revival in the month of August mainly on the back of pent up demand, the festive season nearing, and customers concerned about safety preferring to drive their own cars a...

By : JHARNA MAZUMDAR