Features


In defence of the Defender

Want to know how to add dollops of glam to rugged appeal? Just go get yourself a Land Rover Defender

Most people will tell you Born Free when you ask them which is the first film you’ll associate the Land Rover Defender with, and they’d be wrong. Brand Land Rover did play a crucial role in t...

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For the biker in you

Looking the part is as important to motorcyclists as is the ride. Aninda Sardar tells you how to curate that perfect “Biker Look” for your next ride out.

Ever been to a biker meet? It’s never a simple ride out, is it? You need to dress up for it, because if you don’t, you will feel more out of place than if you were dressed up as Rudolph...

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Fuel for fans

Purchasing your favourite racing team or marque's merchandise can be the best way of showing your allegiance and owning a piece of an aspirational brand.

No, this isn’t a usual article about a car or a bike and its innards. This is actually about a part of the automotive industry that is often ignored – Merchandise. The year was 2006 ...

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Auto Ads: Why should boys have all the fun?

It’s about time that ad filmmakers, along with the auto industry bigwigs, put their heads together to create tasteful ads for vehicles incorporating more of “the second sex.”

Imagine watching an ad for an SUV brand. It starts with the whirring of an engine, the car treading through the bumpy rifts of a picturesque valley in Himachal; captured beautifully through a drone...

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