Fuel for fans

Purchasing your favourite racing team or marque's merchandise can be the best way of showing your allegiance and owning a piece of an aspirational brand.

No, this isn’t a usual article about a car or a bike and its innards. This is actually about a part of the automotive industry that is often ignored – Merchandise. The year was 2006 ...

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Auto Ads: Why should boys have all the fun?

It’s about time that ad filmmakers, along with the auto industry bigwigs, put their heads together to create tasteful ads for vehicles incorporating more of “the second sex.”

Imagine watching an ad for an SUV brand. It starts with the whirring of an engine, the car treading through the bumpy rifts of a picturesque valley in Himachal; captured beautifully through a drone...

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What’s so lifestyle about automobiles anyway?

What you choose to drive or ride isn’t only about what you can afford or what will serve the purpose or what your heart wants. There’s another element that is often ignored – lifestyle

Can you imagine Mr. Bean in a Hummer? Or Arnie jumping off a bridge in The Terminator astride a…wait for it…Vespa? In either case, the ludicrousness of the picture the mind ...

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Meet Rayomand Banajee, eight-time national karting champion, and the man behind Indian SIM Racing League

Rayomand Banajee, eight-time national karting champion and founder of IR eSports, which runs the Indian SIM Racing League, speaks to TURN OF SPEED about how this platform can be a sp...

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From Virtual Racing to Circuit Racing

Meet Amith Kutti, the winner of The Indian SIM Racing League 3 (ISRL), who talks about his title-winning season

Amith Kutti’s journey from being a gaming enthusiast to being invited to be mentored by India’s first Formula 1 racer, Narain Karthikeyan, and to train and test with Volkswagen Motorspo...

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