PUNE/MUMBAI :

Launched in Oct 2001, Bajaj Pulsar, has successfully completed 18 years, marking a significant milestone in its journey, a momentous occasion for both, Bajaj and the Indian motorcycle industry with a product that has been designed and developed in India! A whopping 1.2 plus CR units of Bajaj Pulsars have been sold globally in 65 plus countries since. The Pulsar range now extends from 125cc all the way up to 220cc. The brand currently commands a market share of 40% in the sports motorcycle segment in India.

Commenting on the occasion Mr. Narayan Sundararaman, Vice President (Marketing) – Motorcycles, said “It’s a proud moment for Bajaj Auto to see one of our most successful brands turn Eighteen. The Pulsar range has received many accolades over the years and is probably the most celebrated bike in Indian Automobile history. At the time of launch Pulsar created a new segment called ‘Sports Biking’ in Indian motorcycling and redefined riding for the youth, a testimony to the company's engineering prowess and vision of keeping the brand relevant with changing times.” He further went on to say, “The new campaign showcases the thrill and adventure that every Pulsar rider craves for. All iconic brands evolve with times and so will Pulsar, as we continue to enthral the motorcycle enthusiasts all over the world.”

Commenting on the campaign Sukesh Nayak, Chief Creative Officer, Ogilvy India, said “With Pulsar turning 18, we decided to tell the story of a Pulsar rider, from the time he is born. The film tracks the journey of a boy that is probably the story of almost each one of us. From the time we learn to walk, how we start seeking thrills every single day.  The naughty kid who can’t wait to turn eighteen so he can get his license and his hands on the ultimate thrill machine, the Pulsar. The answer to all our thrill-seeking needs.”