INDIA :
Adding yet another feather to its long-term association with cricket in the country, CARS24, India's leading e-commerce platform for pre-owned vehicles, has partnered with Sunrisers Hyderabad, winners of IPL 2016, to become the new Principal Sponsor for IPL 2022. With this partnership, CARS24 also becomes the first pre-owned car player to enter into partnership for IPL.
Under the newly-inked strategic partnership, Sunrisers Hyderabad team jersey will sport the very striking blue and orange CARS24 logo on the front, establishing their position as a market leader and cementing their space in the minds of fans this season of the IPL.
Bringing a wealth of cricket knowledge are the celebrated coaches Brian Lara, Muttiah muralitharan Dale Steyn, Simon Katich, Hemang Badani and Tom Moody as the head coach. Captained by New Zealand national team captain Kane Williamson, the team also has young stars like Umran Malik and Abdul Samad who are also the retained risers.
Commenting on the partnership, Sudhir Shukla, Chief Marketing Officer (India), CARS24 said, “As a brand that shares its love for cricket like the rest of the nation, we are immensely excited about this partnership. CARS24 and Sunrisers Hyderabad have a lot of similarities; for starters- we are both orange army signifying our determination to be the best and the joy we bring to our viewers and customers alike. With 10 teams to compete for the coveted title, we are sure this edition is definitely going to grab the attention of all cricket fans across the world.”
Commenting on the partnership, Mr. K. Shanmugam, CEO, Sunrisers Hyderabad, said, “We are delighted to partner with a young and loved brand like CARS24, the leading e-commerce brand in the pre-owned auto space. The combination of CARS24’s international appeal and market leadership on the back of strong technology, and Sunrisers Hyderabad’s talented team and global fan following, demonstrates the shared spirit of innovation and speed in conjunction with a brand ideology that appeals to the youth. With our new partner, we are ready to rise.”
Recently, CARS24 also launched their Mega Refurbishment Lab in Hyderabad with the commitment of providing best quality cars- a massive technology led facility spread over 2.1 acres and capable of refurbishing over 70 cars daily, and providing upwards of 180 auto experts’ jobs. The facility has its counterparts in Delhi NCR, Mumbai, Pune, Ahmedabad, Bangalore and Chennai.
