Hero Electric adds hybrid sales channels to cater to increased demand

The current upward booking trend indicates the sales numbers to swell up to 250000 plus units by the end of FY23 and Hero has now lined up ample capacity to cater to this.

Aug 01, 2022 No Comments Bikes Like


NEW DELHI :

Hero Electric, India’s largest Electric two-wheeler brand, announced the commencement of its hybrid sales channel to facilitate the booking of its scooters online and delivery through its showrooms across many cities. Hero had first tried its hybrid sales model during the Covid-19 times successfully but later withdrew due to capacity not being able to catch up to the showroom sales. The current upward booking trend indicates the sales numbers to swell up to 250000 plus units by the end of FY23 and Hero has now lined up ample capacity to cater to this.

Mr. Sohinder Gill, CEO, Hero Electric, said, "We strongly believe in the face-to-face interaction of the customers with our well-trained network to touch, feel and ride the bikes before buying one, however, some of our prospective customers are now confident to buy our bikes online, knowing the brand and having heard from their references and acquaintances who have owned one. These customers like to buy online and take deliveries at their convenience. These customers can now walk into the designated showroom and pick up the one they ordered or can also use the services of home deliveries extended by many of our dealers. As a leading brand, we constantly strive to enhance the purchase experience for our customers across the country to widen our footprints and fasten the green mobility shift.”

The electric two-wheeler brand has been inaugurating new dealerships pan India to meet the growing demand for electric two-wheelers, adhering to the high sales and service standards. Hero Electric has successfully achieved the 100,000 sales milestone in FY22. It also announced the ground-breaking ceremony of its second plant in Ludhiana to boost production capacity to achieve 1 million units in sales in the next five years.

 


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