HYDERABAD :

Italian motorcycle brand Moto Morini has debuted its India journey in association with Adishwar Auto Ride India PVT. LTD (AARI). Moto Morini is an emblem of Made in Italy excellence and prestige that promotes superior products, considerate services, and a unique riding experience. The motorcycles are designed, and developed in Italy, and adhere to required EU manufacturing standards to ensure superior vehicle quality. 

Founded in 1937 by Alfonso Morini, Moto Morini is one of the iconic Italian motorcycle manufacturers, known for persistence, innovation, devotion, aesthetics, and performance. The brand has a substantial racing pedigree and known for making lightweight, fast race bikes through the 50s and 60s, a DNA that the current generations of these motorcycles inherit.  

Speaking about the association, Mr. Vikas Jhabakh, Managing Director, Adishwar Auto Ride India PVT. LTD said, “We are delighted to introduce this renowned and prestigious brand to the Indian Motorcyclists. At Adishwar Auto Ride India, one of our key endeavors is to create values through our relationships with our customers. With the introduction of Moto Morini, we aim to cater to the requirements of Indian buyers in the Premium Mobility segment. With our tenure and experience in the superbike segment, we are certain of successfully establishing the brand in the country.” 

In India, the brand plans to launch an exciting portfolio of four products, with an extensive dealer network across the country. These touchpoints will allow the customers to experience the new product offerings.