SEOUL, SOUTH KOREA :

Kia Corporation has today opened the doors of the K8 premium sports sedan, showcasing a first-class interior lounge that blends premium luxury with effortless style and unrivalled comfort.

Further demonstrating the recent rejuvenation of the brand, the K8’s interior shines a light on Kia’s ambitions for the future, with a focus on delivering new standards in automotive quality.

Every element of the K8 interior has been designed with high-end luxury in mind, serving to elevate the senses of the driver and passengers. Beautifully detailed wood materials help create a feeling of calm and natural wellbeing within the K8, while state-of-the-art tech connects the car to the modern world.

A contemporary panoramic curved display links a 12-inch digital cluster and a 12-inch infotainment system, bringing together the K8’s advanced connectivity and infotainment technology. The display is clean, ultra-modern and easy-to-use, giving the K8 an effective minimalist-meets-simplicity tech style.

The K8 is the first-ever Kia vehicle to feature industry-leading audio from Meridian. The 14-speaker premium sound system from the world-renowned British audio pioneer delivers the finest quality in-car surround sound and is another example of Kia’s upward journey in realizing new levels of quality, technology and performance.

“The interior of the K8 is a canvas for our ambition to define the future, nature meets modern technology, and refinement meets uncompromised comfort. It is a first-class travel space that fulfills the needs of the driver and passengers,” commented Karim Habib, Senior Vice President and Head of Global Design Center. “The K8 is a modern sedan with a dynamic exterior that is matched by its progressive and elegant interior. This car – our first since our new company rebranding – puts us on the path forward as we look to realize our future goals.”