MUMBAI :

Maxxis India, one of the world’s fastest growing tyre companies, today announced its plans of expanding its dealer network to 5-7% by end of this fiscal. The company added over 800 dealerships during the pandemic in FY 2020-2021 primarily to enhance customer accessibility and Maxxis footprint in rural India.

The total tally of Maxxis dealerships in India has reached the 3000 mark. A significant number of dealers added are from Tamil Nadu, Kerala and Karnataka, Gujarat, Maharashtra, Uttar Pradesh, Delhi, and Haryana.

Commenting on the business plan, Mr. Chu Tsang Chih (Kurachi), Director, Maxxis India, said, “With our vision to achieve 15% of India’s two-wheeler tyre market by 2023, the expansion of dealerships is a significant step in this direction. As we move closer to achieve our target, we would like to enhance Maxxis Tyres pan India footprint by consolidating our current channel partners and adding more dealers in our portfolio. Our aim is to enhance Maxxis network to 5% by end of this fiscal, this will give us a filip in reaching out to our stakeholders across every noon and corner of the country. With current 3000 dealers, we aim to amplify our customer outreach and expect to maintain this momentum in future as well”.     

The Covid pandemic has led to many disruptions, however amidst the Covid outbreak, expansion of Maxxis dealer network is a big step towards building positivity in the sombre automobile market currently. Maxxis is trying to set up at least one dealership with the population of more than 30,000 in a village which will establish trust and generate business growth.