PUNE :

India’s largest luxury car brand Mercedes-Benz, created sales history by achieving the highest ever sales in a calendar year, in India. With this historic sales performance, Mercedes-Benz firmly retained its leadership position in the country’s luxury car segment, for the eighth consecutive year. CY 2022 marks the ‘Best Year Ever’ and ‘Best Ever Q4’ for Mercedes-Benz India, as the company delivered 15, 822 new cars to customers in the January-December 2022 period, registering a strong 41% Y-o-Y sales growth. (CY 2021: 11,242 +41%) 

This growth has been achieved despite pandemic triggered headwinds and global supply chain constraints, underpinning the brand’s retention of its existing customers and conquering new ones. With successful introduction of new products, local assembly of the flagship products including the EQS and continued success of the ‘Retail of the Future’ business model, Mercedes-Benz continued its robust sales performance each quarter, further extending its market share in the Indian luxury auto segment. 

In line with its 2023 motto, ‘DESIRE for the Extraordinaire’, Mercedes-Benz India also commenced its product offensive by launching the stunning Mercedes-AMG E 53 4MATIC+ Cabriolet, the first Cabriolet in an AMG Avatar in India. The new AMG E 53 Cabriolet highlights Mercedes-Benz’s vision of bringing highly emotive and desirable products for the Indian customers. This car is the perfect synthesis of exclusivity and sportiness, with sheer driving performance synonymous with AMG. 

Santosh Iyer, Managing Director & CEO, Mercedes-Benz India, commented, “We are excited to announce that 2022 has been our ‘Best Year Ever’, as more customers opted for a Mercedes-Benz than ever before. This stupendous growth has been on the back of new products, best ever production year despite continuous supply constraints, success of ROTF, support of our Franchise Partners and the trust of our discerning customers. Besides sales growth, we made an indelible mark on India’s electrification road map with the local assembly of the EQS 580 4MATIC and expansion of our fast-charging infrastructure. 2022 has laid a strong foundation for our new business model, our EV roadmap and reiterates our strategy of pursuing sustainable profitable growth, while making the brand more desirable for our customers.” 

“As we embark onto 2023, we will cater to our customer’s DESIRE through our exciting new product portfolio, delightful customer journey and memorable customer experiences. The launch of the Mercedes-AMG E 53 4MATIC+ Cabriolet underlines our commitment towards our 2023 motto - ‘DESIRE for the Extraordinaire’. We will continue to introduce such desirable products and customer centric initiatives throughout the year, which will fulfill our customers’ aspirations and wishes for owning a Mercedes-Benz.” elaborated Mr. Iyer.