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Absolute Altroz

Albatross. Glittering Eye. Mariner. Coleridge. Sounds like a load of gobbledygook? Not really. When Tata Motors christened their 45X Concept, they decided to call it the Altroz, a word inspired by the large seabird, the Albatross, found in the Antartic and the Pacific oceans, and mythologically celebrated for bringing good luck to sailors. In fact, many of you may also remember the Albatross as the bird that appeared in Samuel Taylor Coleridge’s oft-quoted poem, The Rime of th...

Tata Altroz iTurbo is PHAT!

Driving the Altroz iTurbo, the latest offering from Tata Motors, to mark one year of the Altroz, revealed two things: A) This car is PHAT (Pretty Hot and Tempting), and B) There is a sea change happening at Tata Motors in the way they’re now engineering and designing their cars which only augurs well for customers. So, rivals, (read Hyundai i20 and VW Polo TSI) watch out! There’s some serious competition headed your way! Based on the ALFA (Agile Light Flexible Advanced) arc...

Tata Altroz DCA: Should you buy it?

The Altroz by Tata Motors, formerly known as the 45X concept, built on the ALFA (Agile, Light, Flexible, Advanced) Architecture and named after the seabird – the Albatross – (famous for its long flights and gliding movements) needs no introduction. From the time of its launch, the feature packed Tata Altroz hasn’t ceased to amaze, and with newer variants being added, it just seems to keep getting better for the buyers out there. We drove the Altroz’s brand new DCA (Dua...

Bookings open for Tata Motors BS-VI Passenger Vehicles range

Tata Motors today, announced the bookings open of its completely refreshed product portfolio, which will consist of the BS-VI models of the Tiago, Tigor, and the Nexon. With this portfolio launch, Tata Motors officially migrates to Bharat Stage-VI in the passenger vehicles segment. The new range of BS-VI products will sport revamped designs with all-new features and is set to be priced higher than their predecessors. Customers can book these products with an amount of INR 11,000 by visitin...

5-star adult safety rating from Global NCAP for Tata Altroz

Tata Motors, today proudly announced that its premium hatchback - the Altroz has become the latest recipient of the 5-star adult safety rating from Global NCAP, the foremost global car assessment programme. This makes Altroz not only the second vehicle from Tata Motors to achieve this, but also makes it the second passenger car in the Indian automotive industry, after the Nexon, which was awarded this distinction in December 2018.  The Tata Altroz has been designed to offer world-clas...

Tata Motors launches the much awaited premium hatch - Altroz and three BS-VI ready cars

Marking its entry into the premium hatchback segment, Tata Motors today launched – the Altroz. The Altroz will be available in five trim levels across all Tata Motors authorized dealerships at an introductory price starting from INR 5.29 lakhs for the petrol version and INR 6.99 lakhs for the diesel version. It is the first vehicle developed on the new ALFA architecture and the second vehicle showing the Impact 2.0 design language. With its striking design, bouquet of industry-first fea...

Tata Motors launches the XM variant of the Altroz

Tata Motors, India’s leading auto brand, today announced the launch of the XM variant of its premium hatchback – the Tata Altroz. The XM variant comes with a host of exciting features such as the 17.78cm touchscreen infotainment with Apple Car Play & Android Auto connectivity that provides a seamless driving experience. The steering mounted controls, voice alerts, voice command recognition, R16 wheels with stylized wheel covers, remote foldable key all contribute to provide ...

Tata Motors unveils the Tata Altroz iTurbo on the brand’s 1st Anniversary

Celebrating first anniversary of its premium hatchback, the Altroz, Tata Motors today unveiled the new Altroz iTurbo.  Ready to create another benchmark with new gizmos and the new engine addition, the new Altroz iTurbo will be powered by new 1.2L Petrol iTurbo engine and a new top of the line XZ trim which will flaunt all the new and exceptional features. To further enhance the design elements, the Altroz in its 2021 avatar will also sport the new Black and light Grey interiors accentu...

Tata Motors launches the Altroz i-Turbo with iRA

Tata Motors, India’s leading automotive brand, today announced the launch of the i-Turbo variant along with iRA-connected car technology for its premium hatchback, Altroz. iRA comes with 27 connected car features along with natural voice tech, through which the car understands commands not only in English or Hindi, but also in Hinglish. Additionally, it is India’s first hatchback to introduce What3Words technology - a precise & unique tool that makes navigation ...

Tata Motors launches the New Forever range of passenger vehicles in Nepal

Tata Motors, one of the world’s leading automotive manufacturers, has launched its New Forever range of passenger vehicles in Nepal at a blockbuster event, in association with its sole authorised distributor for the country, Sipradi Trading Pvt. Ltd. With this launch, Tata Motors brings to the customers of Nepal fully refreshed versions of its passenger vehicles, including the Tiago, Tigor, Nexon, Altroz and the H5, becoming the first company to launch five...

Tata Motors ups premium quotient in its passenger vehicles with the launch of #Dark Range

Tata Motors, one of India’s leading automotive brands, today announced the launch of the #Dark range which includes - India’s safest premium hatchback Altroz, India’s first GNCAP 5star rated car - the Nexon, its premium SUV with the Land Rover DNA - the Harrier and India’s highest selling passenger electric car – the Nexon EV.  Harrier #Dark launched in Aug’19 took the style & premium quotient of the Harrier to the next level. It provided a comp...

Tata Motors leads the way

Tata Motors, India’s leading automotive brand today announced that the Company will be felicitating Indian athletes who narrowly missed the bronze medal in the recently held Tokyo Olympics. These players represented India in the Olympics and have set the Gold standard and inspired several other aspiring, young sportspersons in India to follow in their path. To thank and recognize these homegrown players for their sheer hard work and dedication, Tata Motors will be delivering its most pr...

Tata Motors honours Olympians who narrowly miss podium finish but inspire billions

Tata Motors, India’s leading automotive brand today handed over the keys of Altroz - the gold standard of hatchbacks to the Indian athletes who narrowly missed the bronze medal in the recently held Tokyo Olympics. They may not have won a medal but have won hearts of millions and inspired billions through their commendable performances. To recognize and congratulate them, Tata Motors honored 24 Olympians across categories such as Hockey, Wrestling, Golf, Boxing and Di...

Tata Altroz turns two; Adds XT and XZ to its #DARK range

Keeping the New Forever brand promise, Tata Motors, India’s leading automotive brand, today celebrated the 2nd anniversary of its premium hatchback – The ALTROZ, by extending the #DARK edition to its XT and XZ (diesel) trims. Since launch in July 2021, the ALTROZ #DARK has received an overwhelming response and there have been consumer requests to extend to additional trims. This extension is aimed at expanding its customer base and introducing premium styling & popular f...

Tata Altroz DCA launched

Keeping the New Forever brand promise, Tata Motors, India’s leading automotive brand, today launched the much-awaited Altroz Dual Clutch Automatic (DCA) at an attractive starting price of INR 8.1 lakhs. Altroz DCA is an advanced dual clutch transmission that is designed especially for Indian consumers. The Altroz DCA is an innovative technology with 45 patents and is world’s first DCT with planetary gear system. The DCA version of India’s premium and safe...

Tata Motors disrupts CNG market with the launch of Altroz iCNG

Tata Motors, India’s leading automobile manufacturer, today launched Altroz iCNG equipped with India’s first twin-cylinder CNG technology at an introductory price of INR 7.55 lakhs (All-India, Ex-Showroom). With deep understanding of its customer’s needs, Tata Motors has developed an industry-first CNG technology, the Altroz iCNG, which offers no compromise on boot space  and comes with best-in-class features that ensure customers enjoy all the comfort and luxury o...

Tata Motors announces launch of two new variants in the Altroz line up, the XM and XM(S)

Tata Motors today announced the launch of two new variants in the Altroz line up, the XM and XM(S), priced attractively at INR 6.90 lakhs and INR 7.35 lakhs, respectively (ex-showroom, Delhi). The introduction of high-end features in these variants including the electric sunroof in XM(S) makes Altroz the most affordable premium hatchback to be offered with a sunroof. The XM and XM(S) variant will be positioned in between the Altroz XE and the XM , thereby broadening the appeal of this best-se...

PHOTO FEATURE: In a new light

Instrument clusters play a big role in the choice of your car. More often than not, it is the instrument cluster that is a big deciding factor in terms of whether you've taken a shine to the car or not, after having liked the exterior design, of course. Besides, after your purchase, the instrument cluster continues to be a daily source of joy during your commutes to work as well as on those long holidays to the hills. T...

Is Tata Altroz iTurbo special?

As Tata Motors’ first product, based on their ALFA architecture, the Altroz, turns one, the company, has marked the occasion by unveiling yet another variant, the new Altroz iTurbo.  On offer is a brand new colour – Harbour Blue – which will be available on all variants from Altroz XM and above and this should find a lot of takers. Besides, the iTurbo, also gets a contrasting black roof for two of their six trims, the XZ and XZ . The new Altroz iTurbo will c...

Altroz electric to further boost TaMo’s position in EV space

Riding on the success of Nexon EV, Tata Motors will soon launch the electric variant of its premium small car, Altroz, in December this year. The move is expected to further enhance the company’s positioning in the EV space, where it already enjoys a market share of over 65 percent (Year-To-Date in FY21), owing to the consistent demand for Nexon EV SUV.  Replying to an email query by TURN OF SPEED, Tata Motors said, “We have the largest portfolio of EVs which includes...