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Ambassador to India

I don’t know of a single person who grew up as a member of the Indian middle class through the late 1970s to the mid-1990s, who doesn’t have an Ambassador memory. Speak to them and what you’ll get is a plethora of anecdotes from an India that is unrecognizable today. An India that was far away from the customer’s market it is today. Choices were limited, waits were long and there was genuine joy when your new set of wheels came home. No joy however was as momentous as ...

The e-Amby: First by accident then by design

Dilip Chhabria’s latest design of the e-Amby in Pearl Charcoal Grey, has garnered a lot of interest on social media. Take a look at the picture below and you will know exactly what we’re talking about. The e-Amby is Chhabria’s interpretation of the good old, Hindustan Ambassador car, in a brand-new avatar, and it has come out of DC’s design studio, which is now called DC2. If you know anything about DC Design, you will know that every single product that comes out of f...