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Audi hits A6

Preferred by those who like to be chauffeured around, the Audi A6, always enjoyed the image of a sedan where most of the times it was the backseat occupants who waxed eloquent about its virtues more than its drivers did. However, all that is about to change with the arrival of the all new Audi A6. This is a sedan that implores you to drive it from the minute you set your eyes on it. For starters, the A6, is now, all grown up. Not only is it slightly wider (1886mm) but it is also both, long...

Audi Q2: In Love Again

Just why did Audi wait so long to bring the Q2 to India is the first thing that comes to mind after you’ve experienced this little speed monster because ideally this would have made for a great candidate amongst several other hot hatches with feeble engines out there. But then, this isn’t a hot hatch, or is it? Well, Audi is calling the Q2, a crossover. Read on to find out why. First things first. You are going to absolutely love the Q2’s arresting design language whi...

That’s A4

Audi’s executive sedan, the A4, was a hit from the moment it was launched in 2008, and continues to entice buyers despite rivals equally comparable products such as the Mercedes-Benz C-Class and BMW 3-Series. Over the years, we have driven the A4 with different engine configurations and have always come away hugely impressed with the sedan. Remember the 3.0-liter TDI engine? Aha! We knew we’d get your undivided attention, the minute we mentioned that one! Anyway, coming back to th...

The Audi Q8 is here

Audi, the German luxury car manufacturer, today launched the new face of its Q family - the Audi Q8. A combination of a four-door luxury coupé and a versatile SUV, the Audi Q8 is equipped with a powerful yet efficient 3.0 TFSI engine. Richly equipped, comprehensively connected and tough enough for off-road duty, the Audi Q8 55 TFSI is big on customization and is priced at INR 1.33 Crore onwards Commenting on the launch, Mr. Balbir Singh Dhillon, Head of Audi India, said, “With...

Audi India salutes COVID-19 Warriors

Audi, the German luxury car manufacturer, today announced its ‘Salute to COVID-19 Warriors’ initiative in gratitude of the services rendered by essential workers. Audi customers who are leading the battle against the novel coronavirus from the front line can avail of a complimentary disinfection / cleaning of interiors, exterior cleaning and general check-up of their Audi, along with a courtesy car pick-up and drop.      Commenting on the announcement, ...

Audi India opens bookings for the all-new Audi RS 7 Sportback

Audi, the German luxury car manufacturer, today announced the commencement of bookings for the all-new Audi RS 7 Sportback. In its second generation, the Audi RS 7 Sportback offers improved performance and efficiency. Deliveries of the performance model will commence from August 2020 and this wide-bodied five-seater can be booked with an initial amount of INR 10 Lakhs.   Exclusivity, customization and personalization are key to the all-new Audi RS 7 Sportback. Customers can book ...

All-new Audi RS 7 Sportback drives in

Audi, the German luxury car manufacturer, today announced the launch of the all-new Audi RS 7 Sportback in India. More versatile than ever before, the Audi RS 7 Sportback is now available as a wide-bodied five-seater and showcases improved performance along with enhanced efficiency delivered by a mild hybrid system. Highly customizable, the Audi RS 7 Sportback is priced from INR 1.94 Crore. Customer deliveries commence in August 2020. Commenting on the launch, Mr. Balbir Singh Dhillon, Hea...

Audi India opens bookings for the ultimate Q: the all-new Audi RS Q8

Audi, the German luxury car manufacturer, today announced the commencement of bookings for the all-new Audi RS Q8. The fastest series production SUV on the Nürburgring, the Audi RS Q8 is the ultimate high-performance machine that boasts outstanding performance, unrestricted everyday usability and a vast customization menu with regard to design and drive. The Audi RS Q8 can be booked with an initial amount of INR 15 Lakhs.  Commenting on the announcement, Mr. Balbir Singh Dhillon,...

Audi India introduces one App for ‘All Things Audi’

Audi, the German luxury car manufacturer, today announced the next big step in its Digitalization journey with the roll-out of the enhanced ‘myAudi Connect’ App for Audi customers. In a first, the ‘myAudi Connect’ App will also cater to potential customers and Audi fans.  With exciting customer-centric features, this latest version of the App offers several additional functions including a login for Audi Club India members, payment options to enable i...

Audi India announces #ReadyToDrive Service Campaign

Audi, the German luxury car manufacturer, today announced its #ReadyToDrive Campaign that comprises of several new service initiatives and aftersales benefits. In line with Audi India’s customer-centric approach, this campaign includes savings on brake pads, brake discs and brake pad sensors, Audi Genuine Accessories and merchandise (including the online Audi Shop), myAudi Connect (Dongle), Extended Warranty, Service plans and Comprehensive Service Value Package.  Comm...

Audi's most powerful SUV coupe, the new Audi RS Q8, roars into India

Audi, the German luxury car manufacturer, today announced the launch of its sportiest Q, the all-new Audi RS Q8 in India. The Audi RS Q8 combines the power of an RS model with the elegance of a premium coupe and the ability of an SUV. The Audi RS Q8 is priced from INR 2.07 Crore.   Commenting on the launch, Mr. Balbir Singh Dhillon, Head of Audi India, said, “We are thrilled to bring the record setting Audi RS Q8 to India. It’s an all-in-one model that is at home...

Bookings for the Audi Q2 are now open

Audi, the German luxury car manufacturer, today commenced bookings for the Audi Q2 in India. Whether for adventures off the beaten track or everyday life in the big city, the Audi Q2 is an all-rounder that will cater to the young, progressive Indian buyer. The Audi Q2 can be booked with an amount of INR 2 Lakhs.  For the best ownership experience, Audi India is offering an introductory ‘Peace of Mind’ benefit that comes bundled with a 5 year Service Package with 2 3 years ...

Audi India drives in Audi Q8 Celebration model for the festive season

Audi, the German luxury car manufacturer today, announced a new model, the Audi Q8 Celebration as the brand prepares to kick-start the festive season in India. Priced at INR 98.98 Lakhs Ex-Showroom, the Audi Q8 Celebration is equipped with a powerful yet efficient 3.0L TFSI engine that generates 250kW (340hp) and 500Nm of torque, propelling the car from 0-100kmph in 5.9 seconds. Richly equipped, comprehensively connected and tough enough for off-road duty, the Audi Q8 55 TFSI i...

Audi Q2 arrives in India

Audi, the German luxury car manufacturer today, announced the launch of its sporty all-rounder Audi Q2 in India. Perfectly suited to everyday driving and a capable companion on adventure trips, the Audi Q2 is a luxury all-rounder. The bold design with sublime cuts and creases will strike a chord with young and progressive Indian customers who want to make a statement with their choice. Sporting features usually reserved for models from a class above, the Audi Q2 is yours from INR 34,99,000 Ex...

Audi India announces price increase across model range

Audi, the German luxury car manufacturer today, announced a price increase of up to 2 percent across its entire model range owing to weakening of the rupee and rising input costs.  Mr. Balbir Singh Dhillon, Head of Audi India, said, "At Audi India, we strive to give our customers the best, but the rising inputs costs and currency fluctuations have put a strain on our cost structures and we are forced to make amends to prices. Starting January 01, 2021 our model range will se...

Audi increases budget for electromobility up to 2025

With its investment planning for the next five years, AUDI AG is pushing ahead its transformation to a provider of networked and sustainable premium mobility: with a total amount of approximately € 35 billion, investments remain at a high level, especially for future vehicle projects, in spite of a difficult business environment. Some € 17 billion, amounting to half of the investment sum, is allocated to future technologies alone. Like the Volkswagen Gr...

Project Dakar: Q Motorsport becomes Audi factory team

Audi will compete in the Dakar Rally for the first time with an innovative prototype in 2022. The race in the world’s toughest cross-country rally will be carried out in cooperation with the newly-founded Q Motorsport GmbH based in Trebur (Germany). “By cooperating with Q Motorsport, we are sticking to our philosophy that has proven itself at Audi over many years,” says Julius Seebach, Managing Director of Audi Sport GmbH and responsible for motorsport at Audi. “The...

Audi A4 facelift arrives

Audi, the German luxury car manufacturer, today announced the launch of its tauter and sportier Audi A4 sedan in India. The new Audi A4, in its fifth generation, boasts a new design and a more powerful 2.0-litre petrol engine that generates 190 hp of power and 320 Nm of torque. Prices for the new Audi A4 start from INR 42,34,000 Ex-showroom in India.  Commenting on the launch, Mr. Balbir Singh Dhillon, Head of Audi India, said, “We are extremely happy to start the...

Audi presents e-tron GT1 in a digital world premiere

With an energized driving demonstration and a world premiere featuring high-caliber participants, Audi has presented its new electric spearhead – the Audi e-tron GT1. In two events on the digital Day of Progress, the Four Rings showcased the highlights of this fully electric gran turismo: dynamic driving performance, emotional design, and sustainability. “The e-tron GT1 is a stand-alone Gran Turismo, reinterpreted for the future. Its looks are a testame...

Audi to drive in Audi e-tron and Audi e-tron Sportback to India in the first half of 2021

Audi, the German luxury car manufacturer, today released a teaser of the Audi e-tron ahead of its launch in India. Taking the excitement a notch higher, the brand will also bring in the Audi e-tron Sportback simultaneously to India giving the customer a choice within the e-tron line up. The showcase of Audi e-tron in India in 2019 had generated considerable excitement amongst enthusiasts with a fantastic response from Audi’s existing customers as well ...

Audi India drives in the striking new Audi S5 Sportback

Audi, the German luxury car manufacturer, today announced the launch of the new Audi S5 Sportback in India. Powering the latest Audi S5 Sportback is a 3.0-litre, twin-turbo TFSI petrol engine delivering 354 hp and 500 Nm of torque, mated to an 8-speed Tiptronic gearbox that sends power to all four wheels. The four-door sports coupe is being brought to India via the CBU route and is priced from INR 79.06 lakhs (ex-showroom). Commenting on the announcement,...

Pop Cars (Part I)

There are songs and there are music videos. As soon as the songs start climbing up the charts in their respective countries, and before they go on to become international hits, a music video is often released to cash in on its success and it is this music video, which if shot well, can be a make or break factor, going a long way in determining how the song performs on the charts. After “sexy women,” the second most obvious choice for shooting music videos are “cool cars&rdqu...

Coming Soon (Cars)

Though the Indian automotive scene did face some headwinds due to the slowdown followed by the Coronavirus pandemic, manufacturers across the country are now trying to steady their ships and surge ahead as the ‘new normal’ takes over. With a steady stream of launches scheduled in the coming months, leading up to the festive season, a time when many new automobile purchases are made in India, we bring you a selection of cars that auto manufacturers are gearing up to launch.  ...

Ad World

With the festive season round the corner, auto companies are likely to increase their ad spends to lure customers to loosen their purse strings. Auto companies advertised across platforms in the second quarter of this year and advertising revived across traditional and new media, with the sector’s ranking among top advertisers improving significantly by the start of the third quarter (July-September), industry experts said.  Data from media research firm TAM (Television Audience...

Little deuce coupes of today

If you’re an HNI with good taste and are in the market for a new set of wheels, your car shopping, this festive season, just got simpler. This time around, ditch the usual and go after something that has been more aesthetically crafted. With exquisitely sloping rooflines and adrenalin pumping performance on offer, sedan coupes, though exorbitantly priced, are worth every bit of fun that they offer. Here’s what you should be checking out… Audi RS7 Launched at INR 1.94 Crores, e...

“Aesthetics arise from efficiency”: Marc Lichte

Q. Mr. Lichte, the wait will soon be over. Audi will introduce the e-tron GT on February 9. Is the presentation of such a model still exciting even after seven years of being the brand’s Head of Design? ML: The world premiere is a magic moment. That applies to the entire Audi Design team as well as to me personally. The presentation of a new car is the culmination of a development process that usually takes four years. It is a long road that involves a great ...