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Der Meister

Martin Schwenk, Managing Director and CEO, Mercedes-Benz India, tells TURN OF SPEED (TOS) about “the new normal,” how their product launches for this year remain unaffected, as well as how the response to their Digital initiative has been overwhelming.  Read on...   TOS: Tell us about the preparatory steps that you, at Mercedes-Benz, have taken in order to ensure that your employees who return to work are safe in your office and at the plant?&nb...

Is 'Lean' getting 'Mean' for auto?

Yes, of course, and we mean that quite literally. The COVID pandemic has opened doors for auto makers to streamline their supply chains and ready themselves for future mobility to become both, leaner and meaner. The automotive industry is in a transitional phase towards electric mobility and industry experts believe that this is an apt time to review, reflect and redefine supply chain strategies, and get a leaner approach across the product development cycles. They believe that cost and opera...

Industry mulls deep localisation to reduce dependency on China

The ongoing standoff between India and China and the subsequent sentiment towards boycotting Chinese products is expected to provide further fillip to Prime Minister’s Narendra Modi’s campaign for an #Atmanirbhar, (Self-reliant) India. Joining the bandwagon is the Indian automobile components industry – a significant importer of Chinese products, it is now looking at strategies to reduce its dependency by localizing products.  According to Automotive Component Manufa...

Vehicle recycling centers await clarity on scrappage policy

By 2025, the number of end-of-life vehicles (ELVs) is expected to increase by a whopping 250 percent and is touted to be over 21.8 million from 8.7 million ELVs that were reported in 2015. Despite a constant rise in these numbers, India, currently lacks presence of formal vehicle recycling centers, and continues to be completely dependent on smaller, semi-formal units that are known to deploy unhealthy methods of dismantling and recycling of vehicles. As the number of ELVs is expected to incr...

Personal mobility takes center stage

Travel isn’t going to be the same for a while and that’s a given. Whether it is your daily commute, getting from point A to point B, or that long awaited holiday break that you were so desirous of embarking on, everything is now going to be a new transformed version of what we’ve been used to in the past.  Following the outbreak of COVID-19 earlier this year, travel and transportation was most significantly impacted. While the rest of the world stayed home, people as...