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In a league of its own

Audi India is beginning its electric journey in India with the much-awaited e-tron which is all about noiseless and emission-free driving. Will India warm up to this luxury EV that costs upwards of a Crore? We took the e-tron 55 quattro variant for a spin and here’s what we think about it.  Look at the e-tron from the outside and you’ll feel as if Audi has gone to great lengths to ensure that there is nothing radical about the e-tron’s outward appearance. Quite f...

Audi presents e-tron GT1 in a digital world premiere

With an energized driving demonstration and a world premiere featuring high-caliber participants, Audi has presented its new electric spearhead – the Audi e-tron GT1. In two events on the digital Day of Progress, the Four Rings showcased the highlights of this fully electric gran turismo: dynamic driving performance, emotional design, and sustainability. “The e-tron GT1 is a stand-alone Gran Turismo, reinterpreted for the future. Its looks are a testame...

Audi to drive in Audi e-tron and Audi e-tron Sportback to India in the first half of 2021

Audi, the German luxury car manufacturer, today released a teaser of the Audi e-tron ahead of its launch in India. Taking the excitement a notch higher, the brand will also bring in the Audi e-tron Sportback simultaneously to India giving the customer a choice within the e-tron line up. The showcase of Audi e-tron in India in 2019 had generated considerable excitement amongst enthusiasts with a fantastic response from Audi’s existing customers as well ...

Audi India opens bookings for its all-electric SUVs - Audi e-tron and Audi e-tron Sportback

Audi the German luxury car manufacturer today, commenced bookings for its all-electric SUVs – the Audi e-tron and the Audi e-tron Sportback in India. The perfect embodiment of the future, but in the present, these electric SUVs are powered by a dual-motor setup.  The Audi e-tron and the Audi e-tron Sportback are each uniquely different. The Audi e-tron is a dapper, broad SUV with a well-defined straight roof. For customer who appreciate design and want to stand apart - the Aud...

Audi India to offer multiple variants of the Audi e-tron in India

Audi, the German luxury car manufacturer, is set to start its electric journey in India with the launch of the Audi e-tron on July 22, 2021. To give customers the widest range within the luxury EV segment, Audi India will offer the Audi e-tron in two body styles – Audi e-tron and Audi e-tron Sportback. Audi e-tron buyers will further have the choice of the Audi e-tron 50 and Audi e-tron 55. The Audi e-tron Sportback will be available in the e-tron 55 variant. Commenting on the announ...

Audi India announces curated ownership plans for Audi e-tron and Audi e-tron Sportback customers

Audi, the German luxury car manufacturer, today introduced a whole gamut of curated packages for its EV customers ahead of the launch of the Audi e-tron 50, the Audi e-tron 55 and the Audi e-tron Sportback 55 on July 22nd. These offers will benefit buyers and have been designed to make owning the Audi e-tron and the Audi e-tron Sportback an even more attractive proposition.  Commenting on this announcement, Mr. Balbir Singh Dhillon, Head of Audi India, said, "We are fully ge...

Audi India announces a series of charging options and benefits for EV customers

Audi, the German luxury car manufacturer, today announced a slew of charging options and benefits ahead of the launch of the Audi e-tron 50, Audi e-tron 55 and Audi e-tron Sportback 55 on July 22, 2021. All Audi e-tron and Audi e-tron Sportback customers who buy the SUV in 2021 will receive not one, but two chargers – a 11kW compact charger and an additional wall-box AC charger that can be set up at the customers preferred location. In addition, key Audi India dealerships will...

Audi launches 3 electric SUVs - Audi e-tron 50, Audi e-tron 55 and Audi e-tron Sportback 55

Audi, the German luxury car manufacturer, today made a giant leap in its journey of electric mobility with the launch of 3 electric SUVs - the Audi e-tron 50, Audi e-tron 55 and Audi e-tron Sportback 55.  Powered by two incredibly dynamic electric motors in the front and rear, the Audi e-tron and the Audi e-tron Sportback offer a completely novel driving experience.  Price details below:  Audi e-tron model Price ex-showroom (in INR) ...

Audi teams up with Netflix on “The Gray Man”

Audi and Netflix collaborate on The Gray Man to bring the world of Sierra Six (Ryan Gosling) to fans around the world. As the film’s official automotive brand, four Audi vehicles will be featured including the all electric Audi RS e-tron GT* and Audi Q4 Sportback e-tron*, as well as the Audi RS 7 Sportback* and Audi R8 Coupe*. The Gray Man opened in select theaters globally on July 15 and will be released worldwide on Netflix on July 22, 2022. The Gray Man is a mo...

Audi tests the production-oriented Q6 e-tron prototype in far north of Europe

Curves and corners in the cold: Audi is currently putting the production-oriented Q6 e-tron prototype through its paces in the far north of Europe under strict safety regulations. The future model series is the first to be built on the new Premium Platform Electric (PPE) technology platform. With its 800-volt electrical system, powerful and efficient electric motors, an innovative battery and charging management system, and a newly developed electronics architecture, the production-...

Audi India opens bookings for the Audi Q8 e-tron and Audi Q8 Sportback e-tron

Audi, the German luxury car manufacturer, today commenced bookings for the new Audi Q8 e-tron and Audi Q8 Sportback e-tron in India. The newest addition to the electric range, the Audi Q8 e-tron and Audi Q8 Sportback e-tron boast a new design language, new features, increased battery capacity, more range and improved driving dynamics. Available in two body types – SUV and Sportback, with a range of up to 600kms on a single charge (WLTP).  The new Audi Q8 e-tron and Audi Q8 Sport...

Audi India bolsters e-tron range - launches Audi Q8 e-tron and Q8 Sportback e-tron

Audi, the German luxury car manufacturer, today launched the new Audi Q8 e-tron in India – just a few months after its global launch. Offered in four variants, the Audi Q8 50 e-tron, Audi Q8 55 e-tron, Audi Q8 Sportback 50 e-tron and Audi Q8 Sportback 55 e-tron drive like a dream with their enhanced driving characteristics. Offered with a 114kW battery (biggest in the segment), the Audi Q8 55 e-tron and  Audi Q8 Sportback 55 e-tron boast an industry-best driving range of up to 6...

Audi Track Day: I’m Levitating

Recently, Audi India, invited us to the Audi Experience Performance Weekends to drive some of their fast cars on the racetrack at the Buddh International Circuit (BIC), in Greater Noida, and we haven’t stopped grinning since. The Audi India line up for the event included the RS5 Sportback, RS Q8, S5 Sportback, and the e-tron. Needless to say, we made the most of the opportunity – driving those super exciting Quattro speed machines, on the racetrack, setting new personal speed reco...

“Aesthetics arise from efficiency”: Marc Lichte

Q. Mr. Lichte, the wait will soon be over. Audi will introduce the e-tron GT on February 9. Is the presentation of such a model still exciting even after seven years of being the brand’s Head of Design? ML: The world premiere is a magic moment. That applies to the entire Audi Design team as well as to me personally. The presentation of a new car is the culmination of a development process that usually takes four years. It is a long road that involves a great ...

Audi Q8 e-tron: Supercharge your Life!

You may remember our review of the e-tron 55 Quattro from July 2021 (If you haven't read it, you can do so by clicking on the link: https://www.turnofspeed.in/review/in-a-league-of-its-own.html) where we called the “intelligent” and “fully connected” SUV a “stellar offering” from Audi. Now, in 2023, the German carmaker has introduced the Q8 e-tron, and while there are only a few changes this time around, Audi, continues to bring something supe...