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Gettin Jag XE with it

The problem with driving something super sophisticated and sporty, such as the Jaguar XE P250 SE, is that it takes some determined effort, to shift focus, and start liking anything else, long after the Press demonstrator has gone back. That the Jaguar XE P250 SE, happens to be one of the finest driver-focused cars out there, the kind that not only brings a song to your lips, but also makes your heart leap with abundant joy, with the slightest throttle inputs, is truly, no exaggeration.  ...

Jaguar Land Rover acquires All-Terrain Performance Specialist Bowler

Jaguar Land Rover today announces it has acquired Bowler, the UK-based manufacturer of all-terrain performance cars, parts and rally raid vehicles. Founded in 1985, Bowler pioneered the production of dedicated off-road competition cars in the UK and has achieved success in international rally raid events. The expertise Bowler has amassed for all-terrain vehicle dynamics, low-volume production techniques, and proving the durability of components under extreme conditions, is highly sought-af...

Discovery Sport 2020 is here

Jaguar Land Rover India, today announced the launch of the New Model Year 2020 Discovery Sport - the more intuitive, practical and modern SUV. Available in the S & R-Dynamic SE derivatives, the New Discovery Sport is offered with BS-VI compliant 183 kW Ingenium Turbocharged Petrol powertrain and 132 kW Ingenium Turbocharged Diesel powertrain options. Rohit Suri, President & Managing Director, Jaguar Land Rover India Ltd (JLRIL), said: The New Discovery Sport is a bol...

JLR and Tata Power announce partnership for EV charging infrastructure

Jaguar Land Rover India has announced today that it has entered into a partnership with Tata Power to offer end-to-end EV charging solutions. Tata Power will provide charging solutions for Jaguar Land Rover in India, across its retail network of 27 outlets in 24 cities and at customer’s residence and/or office. India’s largest integrated Power Company, Tata Power will be responsible for providing a range of AC and DC chargers, starting from 7 kW to 50 kW capacity. Tata Power ...

Jaguar Land Rover scales up face visor production for NHS staff fighting Coronavirus

Jaguar Land Rover is scaling up production of its protective face visors in a continued effort to support the fight against Coronavirus. New tooling, developed by WHS Plastics, will produce a further 14 000 visors each week for key workers across the UK. Earlier this month, the carmaker announced the manufacture of 3D-printed face visors at its Advanced Product Creation Centre in Gaydon, home to one of the most advanced 3D-printing facilities in Europe. Visors have been produced and shippe...

Step up to the Jaguar Land Rover 'Contactless Online Purchase and Service Experience'

Jaguar Land Rover India has announced today that it has further enhanced its online purchase and service presence, creating a safe and convenient experience for its customers, from the comfort of their home. A pioneering effort, Jaguar Land Rover, through its Retailers was one of the first to introduce online purchase with “findmeacar.in” for Jaguar and “findmeasuv.in” for Land Rover. Jaguar Land Rover has now enhanced its offering by adding a comprehensive service sui...

Jaguar Land Rover develops contactless touchscreen to help fight bacteria and viruses

New contactless touchscreen technology developed by Jaguar Land Rover and the University of Cambridge will help keep drivers’ eyes on the road and reduce the spread of bacteria and viruses in a post COVID-19 world. The patented technology, known as ‛predictive touch’, uses artificial intelligence and sensors to predict a user’s intended target on the touchscreen – whether that’s satellite navigation, temperature controls or entertainment settings &...

Thierry Bolloré announced as new Chief Executive Officer of Jaguar Land Rover

Mr Chandrasekaran, Chairman of Tata Sons, Tata Motors and Jaguar Land Rover plc announced that Mr Thierry Bolloré has been appointed to the role of Chief Executive Officer of Jaguar Land Rover, effective 10 September 2020. Mr Chandrasekaran said: “I am delighted to welcome Thierry to Jaguar Land Rover. An established global business leader with a proven track record of implementing complex transformations, Thierry will bring a wealth of experience...

Jaguar Classic will celebrate 60 years of E-Type in 2021 with Anniversary Tribute Edition

Jaguar Classic will create six matched pairs of E-types to celebrate the iconic sports car’s 60th anniversary in 2021: the E-type 60 Collection. Each pair of E-type 60 Edition cars pay tribute to two of the oldest and most famous Jaguar E-types of all: ‘9600 HP’ and ‘77 RW’, which played pivotal roles in the unveiling of the car at its world debut in Geneva, Switzerland in March 1961. An Opalescent Gunmetal Grey 3.8 l Fixed-Head Coupe registered &lsquo...

New Land Rover Defender launched in India from INR 73.98 Lakh

Jaguar Land Rover India, today announced the launch of the New Land Rover Defender in India. Offered with a 2.0 l (litre) Turbocharged four-cylinder petrol engine, producing 221 kW (300 PS) and 400 Nm of torque, the New Defender is available in two distinct body styles, the very sporty 90 (3 door) and the versatile 110 (5 door). The New Defender 90 is priced from ₹ 73.98 Lakh and the New Defender 110 is priced from ₹ 79.94 Lakh (ex-showroom India). Deliveries of Defender 110 have ...

Jaguar's first All-Electric Performance SUV the I-PACE's bookings now open

Jaguar Land Rover India, today announced that it has opened bookings of its all-electric Performance SUV, the Jaguar I-PACE. The vehicle is fitted with the state-of-the-art 90 kWh Lithium-ion battery that delivers 400 PS from its two electric motors. The 90 kWh Lithium-ion battery comes with an 8 years or 160 000 km warranty. Additionally, I-PACE customers will benefit from complimentary 5 years service package, 5 years Jaguar Roadside Assistance as well as a 7.4 kW AC wall mounted charger. D...

Land Rover opens bookings for Defender Plug-In Hybrid in India

Jaguar Land Rover India, today announced that it has opened bookings of its first Plug-In Hybrid in India, the New Defender P400e. Combining a powerful 2.0 l four-cylinder petrol engine and a 105 kW electric motor, the P400e develops 297 kW of combined power and 640 Nm of combined torque. This helps the New Defender accelerate from 0-100 km/h in just 5.6 s and achieve a top speed of 209 km/h. The New Defender P400e has a 19.2 kWh battery, which can be charged at home or office using...

The first All-Electric Performance SUV, Jaguar I-Pace, lands on Indian shores

Jaguar Land Rover’s first foray into Battery Electric Vehicles (BEV), the I-PACE is now a step closer to being launched in India. The first unit of the All-Electric Performance SUV has landed in India at JNPT near Mumbai, for extensive testing and validation across the country. Rohit Suri, President & Managing Director, Jaguar Land Rover India said, “We are delighted to share with you pictures of the first Jaguar I-PACE in India. The I-PACE marks a significant milestone in ...

Jaguar Land Rover adds new retailer partner in Bengaluru

Jaguar Land Rover India today announced the appointment of Shakti Auto Cars as its new Retailer Partner in Bengaluru, with Venkatesh Tatuskar as its Director. The new, state-of-the-art 3S facility is located in the upscale Brookfield area of Bengaluru, close to the major IT hub of Whitefield area. This Retailer facility is spread over 4 180 m2 and is designed to provide the highest quality of sales and after-sales experience for its customers. With a 10 cars display, a ...

Celebrating 70: Jaguar C-Type joins Classic Continuation Family

Jaguar Classic is celebrating the 70th anniversary of the legendary C-type sports racer by creating a strictly limited production run of new C-type Continuation cars, which will be hand built at Jaguar’s world-class Classic Works facility in Coventry. The C-type Continuation programme will allow historic motor racing enthusiasts to purchase a new factory-built example of the ultimate 1953 disc-braked ‘works’ C-type direct from Jaguar for the first time.  The C-typ...

Jaguar I-PACE set to launch in India next month

Jaguar Land Rover today announced that its first all-electric Performance SUV, the Jaguar I-PACE will be launched in India on 9th March, 2021. Rohit Suri, President & Managing Director, Jaguar Land Rover India said, “After the fabulous response to the digital launch of the Land Rover Defender, we are excited about curating yet another digital experience for the launch of Jaguar I-PACE in India. This immersive & engaging digital event will provide a peek into a futur...

JLR to begin its fully-electric journey starting 2024

Jaguar Land Rover has announced that its entire line up will go fully electric from 2025. CEO Thierry Bollore made this announcement as part of JLR’s reimagine strategy, which is designed to create new benchmarks in environmental, societal and community impact for a luxury business. In a major announcement, Bollore said, “ We are harnessing those ingredients today to reimagine the business, the two brands and the customer experience of tomorrow. The Reimagine strategy allows us to...

JLR retailer network gears up for launch of All-Electric Jaguar I-Pace in India

Jaguar Land Rover India today has announced the readiness of its Retailer network to welcome its first All-Electric Performance SUV, the Jaguar I-PACE on 23rd March 2021. Twenty two Retail outlets across 19 cities are now EV ready in terms of infrastructure, as well as sales and after-sales support. The current Jaguar Land Rover Retailer charging infrastructure extensively covers the metro cities and key urban hubs across the country. Retailer staff have been extensively trained by Ja...

Jaguar I-Pace, the all-electric performance SUV launched in India from INR 105.9 lakh

Jaguar Land Rover India, today announced the launch of the all-electric Jaguar I-PACE in India with a starting price of ₹ 105.9 Lakh (ex-showroom India). The Jaguar I-PACE is powered by a 90 kWh battery that delivers 294 kW power and 696 Nm torque, allowing the I-PACE to accelerate from 0-100 km/h in just 4.8seconds. Since its launch, the Jaguar I-PACE has won over 80 global awards, including the prestigious World Car of the Year, World Car Design of the Year and World Gree...

Bookings opened for Jaguar F-Pace; more assertive, luxurious and connected

Jaguar Land Rover India, today announced that bookings have been opened for the new Jaguar F-PACE in India. With an assertive new exterior, beautifully crafted all-new interior, latest generation Pivi Pro infotainment and the choice of in-line four-cylinder petrol and diesel engines, the new Jaguar F-PACE is more luxurious, connected and efficient. Rohit Suri, President & Managing Director, Jaguar Land Rover India, said, “In its latest avatar, the new Jaguar F-PACE’s sta...

Ola Electric appoints Wayne Burgess as Head of Vehicle Design

Ola Electric today announced the appointment of Wayne Burgess, as Head of Vehicle Design for its entire product range including scooters, bikes, cars and more. Wayne brings a wealth of international automotive design experience, having worked on some of the most legendary and iconic cars in automotive history including the Bentley Arnage in 1998, Aston Martin’s DB9 in the mid 2000s and more recently, the Jaguar XF, F-Type, F-Pace SUV, XE as well as many others. Commenting on the a...

New Jaguar F-Pace launched in India in India at INR 69.99 lakh

Jaguar Land Rover India today announced that it has begun deliveries of the new Jaguar F-Pace in India. The new F-Pace is available for the first time in the R-Dynamic S trim on Ingenium 2.0 l petrol and diesel powertrains. The 2.0 l petrol engine delivers a power of 184 kW and 365 Nm of torque and the 2.0 l diesel engine delivers a power of 150 kW and 430 Nm of torque. The new Jaguar F-Pace is priced at ₹ 69.99 Lakh, ex-showroom in India. Rohit Suri, President & M...

Jaguar Land Rover to develop Hydrogen-Powered Defender Fuel Cell prototype

Jaguar Land Rover is developing a prototype hydrogen fuel cell electric vehicle (FCEV) based on the new Land Rover Defender, with testing scheduled to begin this year. The FCEV concept is part of Jaguar Land Rover’s aim to achieve zero tailpipe emissions by 2036, and net zero carbon emissions across its supply chain, products and operations by 2039, in line with the Reimagine strategy announced last month.   FCEVs, which generate electricity from hydrogen to po...

New Range Rover Velar introduced in India

Jaguar Land Rover India, today announced that it has begun deliveries of the new Range Rover Velar in India. The new Velar is available in the R-Dynamic S trim on Ingenium 2.0 l petrol and diesel powertrains. The 2.0 l petrol engine delivers a power of 184 kW and 365 Nm of torque and the 2.0 l diesel engine delivers a power of 150 kW and 430 Nm of torque. The new Range Rover Velar is priced from ₹ 79.87 Lakh, ex-showroom in India. Rohit Suri, President & Managing Director, Jaguar...

Bookings open for New Jaguar F-PACE SVR

Jaguar Land Rover India, today announced that the bookings have been opened for the new Jaguar F-PACE SVR in India. sitting at the pinnacle of the Jaguar performance SUV range, the new F-PACE SVR is faster than ever and features motorsport inspired exterior design, a luxurious interior and the latest connected technologies. Rohit Suri, President and Managing Director, Jaguar Land Rover India said, “The new F-PACE SVR is a marvel of precision engineering and promises to extend&nb...

Range Rover Sport SVR introduced in India

Jaguar Land Rover India, today announced the introduction of Range Rover Sport SVR in India. The Range Rover Sport SVR is available with SVR’s range-topping 5.0 I supercharged V8 petrol engine that delivers a power of 423 kW and torque of 700 Nm and is capable of accelerating from 0-100 km/h in 4.5 s. Rohit Suri, President and Managing Director, Jaguar Land Rover India said, “Range Rover SVR redefines & further elevates performance and luxury in an ...

New Range Rover Evoque introduced in India with prices from INR 64.12 Lakh

Jaguar Land Rover India, today announced that it has begun deliveries of the new Range Rover Evoque in India. The new Evoque is available in R-Dynamic SE trim on Ingenium 2.0 l petrol and the S trim on 2.0 I diesel powertrain. The 2.0 l petrol engine delivers a power of 184 kW and 365 Nm of torque and the 2.0 l diesel engine delivers a power of 150 kW and 430 Nm of torque. The new Range Rover Evoque pricing starts from INR 64.12 Lakh, ex-showroom in India. Rohit Suri, President & ...

New Land Rover Discovery introduced in India

Jaguar Land Rover India today announced the introduction of New Land Rover Discovery with prices starting from ₹ 88.06 Lakh, ex-showroom in India. The New Discovery combines an exceptional design evolution with a versatile and intelligently packaged interior which embodies the spirit of family adventure that has characterized Land Rover’s premium family SUV for more than 30 years. Featuring the latest generation of powerful and efficient six-cylinder Ingenium petrol and diese...

Jaguar return to race on home soil at Heineken London E-Prix for the first time in 17 years

Jaguar Racing - the only British manufacturer competing in the ABB FIA Formula E World Championship – start a historic countdown to their first race on ‘home-soil’ in 17 years this week, ahead of the double-header Heineken London E-Prix on Saturday 24 and 25 July. This weekend’s Heineken London E-Prix - the first ever indoor and outdoor Formula E race - also marks the sixtieth Formula E race for the team who were the first premium automotive manufacturer to join the...

Bookings opened for new Jaguar F-Type R-Dynamic Black model

Jaguar Land Rover India, today announced that bookings have been opened for the new Jaguar F-TYPE R-Dynamic Black is available on 5.0l supercharged V8 engine that delivers a power of 331 kW and a torque of 580 Nm. Rohit Suri, President & Managing Director, Jaguar Land Rover India, said, “With the introduction of F-TYPE R-Dynamic Black, the perfectly proportioned and extraordinarily beautiful F-TYPE is now more distinctive than ever, giving genuine sports car enthusiasts more re...

Jaguar Land Rover inaugurates new retailer showroom in Chennai

Jaguar Land Rover India today announced the opening of a new Retailer showroom in Chennai by VST Grandeur. The impressive state-of-the-art facility is located at the prime location of Anna Salai on Mount Road offering excellent customer convenience.  It is spread over two levels, covering an area of 1 350 m2 with 11 cars on display. This new facility complements the existing JLR showroom & service facility on Poonamallee High Road in offering premium customer expe...

Bookings opened for the new Jaguar I-PACE Black

Jaguar Land Rover India, today announced that the bookings have been opened for the new Jaguar I-PACE Black in India. The Jaguar I-PACE has achieved global recognition and won multiple awards for its outstanding design. Now, the all-electric performance SUV’s appeal is heightened further by the creation of the I-PACE Black. This exclusive new addition to the I-PACE range benefits from an enhanced specification which includes as standard a number of additional features including the B...

Jaguar XF makes its 007 debut in 'No Time To Die'

The Jaguar XF will demonstrate its exceptional performance and exhilarating driving dynamics in a thrilling chase sequence in the new James Bond film No Time To Die in cinemas on September 30 2021. Filmed in Matera, Southern Italy, two XF saloons weave through the narrow, twisting city streets, driving across piazzas and down cobbled steps in pursuit of James Bond. The XF's lightweight aluminium-intensive architecture and advanced suspension design enable exceptiona...

Deliveries for Jaguar's Performance SUV F-Pace SVR commence in India

Jaguar Land Rover India today announced that it has started deliveries of the new Jaguar F-PACE SVR in India. Sitting at the pinnacle of the Jaguar performance SUV range, the new F-PACE SVR is faster than ever and features motorsport-inspired exterior design, a luxurious interior and the latest connected technologies.  Rohit Suri, President and Managing Director, Jaguar Land Rover India said, “The arrival of F-PACE SVR in India is an exciting moment for us and we are sure t...

Jaguar Racing unveil new Title Partner, Livery and Organisation updates ahead of 2021/22 ABB FIA Formula E World Championship

Tata Consultancy Services join iconic British racing team Jaguar Racing as title partner ahead of the 2021/22 ABB FIA Formula E World Championship. The team will be known as Jaguar TCS Racing. The leading global IT services, consulting and business solutions organisation, Tata Consultancy Services expand on their global sponsorship portfolio in endurance running events which includes the TCS New York City Marathon, TCS London Marathon, TCS Amsterdam Marathon and more - will ...

Land Rover opens bookings for new Range Rover in India

The elegant New Range Rover defines modern luxury, providing more refinement, customer choice and scope for personalisation than ever before.  Range Rover is the original luxury SUV and has led by example for 50 years, combining serene comfort and composure with all-conquering capability. The New Range Rover is the most desirable yet, mixing breathtaking modernity and aesthetic grace with technological sophistication and seamless connectivity. Rohit Suri, President and Managing Dir...

Jaguar to supply powertrain tech to Envision Racing for Gen3 of Formula E

Jaguar and Envision Racing have announced a new multi-year customer supply relationship which will start at the launch of the 2022/23 ABB FIA Formula E World Championship season.  The agreement will see Jaguar supply its successful powertrain technology to fellow British-based team Envision Racing for Formula E’s highly-anticipated Gen3 era. The new generation of Formula E is the sport’s third-generation all-electric racing car and will set the benchmark for performan...

Jaguar Land Rover announces partnership with NVIDIA

Jaguar Land Rover has formed a multi-year strategic partnership with NVIDIA, the leader in artificial intelligence (AI) and computing, to jointly develop and deliver next-generation automated driving systems plus AI-enabled services and experiences for its customers.  Starting in 2025, all new Jaguar and Land Rover vehicles will be built on the NVIDIA DRIVE™ software-defined platform—delivering a wide spectrum of active safety, automated driving and parking syste...

Jaguar I-Pace batteries power zero-emission energy storage unit

Jaguar’s engineering team have worked with Pramac to develop a zero-emission energy storage unit powered by second-life Jaguar I-PACE batteries, taken from prototype and engineering test vehicles.  Called the Off Grid Battery Energy Storage System (ESS), Pramac’s technology – which features lithium-ion cells from one-and-a-half second-life Jaguar I-PACE batteries, supplies zero-emission power where access to the mains supply is limited or unavailable. To showcas...

Jaguar Land Rover announces its annual Monsoon Service Camp

Jaguar Land Rover, India today announced their annual Monsoon Service Camp, exclusively for its customers, from 14th to 18th June 2022 across all authorised retailers in India. At the camp, customers can benefit from complimentary vehicle check and exclusive offers on Branded Goods, Accessories and Value-Added Services. All vehicles will be attended to by highly trained Jaguar and Land Rover technicians and receive the assurance of Jaguar and Land Rover Genuine Parts, where necessar...

Jaguar TCS Racing keeps eyes trained on New York

Jaguar TCS Racing will return to electrify the streets of Brooklyn for the eleventh and twelfth rounds of the 2022 ABB FIA Formula E World Championship this weekend. Jaguar TCS Racing’s driver line-up have seen success in New York previously with Mitch Evans scoring a podium finish in 2019 and Sam Bird storming to victory from pole position last year in Brooklyn, his third victory in New York. The New York City E-Prix hosts one of the shorter tracks at just 2.3 km long but with sh...

Jaguar Land Rover unveils Future Skills Programme to train 29000 for modern luxury, all-electric future

Jaguar Land Rover today announces a global upskilling drive, in a bid to train 29 000 people in the next three years for its connected and data capabilities, and to support the rapid transition to electrification. The company’s Future Skills Programme will see more than 10 000 Jaguar Land Rover and franchised retailer employees in the UK, and nearly 19 000 across the rest of the world trained in skills vital to electrification, digital and autonomous cars. This underlines the company...

Jaguar Land Rover partners with Wolfspeed for Silicon Carbide semiconductor technology supply for next-gen EVs

Jaguar Land Rover and Wolfspeed, Inc. have today announced a strategic partnership to supply Silicon Carbide semiconductors for next generation electric vehicles, delivering increased powertrain efficiency and extended driving range.    Under its Reimagine strategy, Jaguar Land Rover is transforming to an electric-first business, to become carbon net zero across its supply chain, products, services, and operations by 2039. Wolfspeed’s advanced Silicon Carb...

Jaguar Land Rover announces its Annual Holiday Service Camp from 14th- 19th November 2022

Jaguar Land Rover, India today announced their annual Holiday Service Camp, exclusively for its customers, from 14th to 19th November 2022 across all authorised retailers in India. At the camp, customers can benefit from a comprehensive vehicle check and exclusive offers on Branded Goods, Accessories and Value-Added Services. All vehicles will be attended to by highly trained Jaguar and Land Rover technicians and receive the assurance of Jaguar and Land Rover Genuine Parts, where ne...

Award winning Jaguar I-Pace: More Distinct, More Desirable

Since its debut the Jaguar I-PACE has won more than 90 global awards, including the unprecedented treble at the 2019 World Car of the Year Awards, winning World Car Design of the Year, World Green Car and World Car of the Year, reinforcing its status as the benchmark all-electric performance SUV. With a low centre of gravity, advanced suspension systems and compact, efficient electric motors on each axle, I-PACE offers an unrivalled balance of all-wheel drive performance, refinement a...

Rohit Suri, President and Managing Director, Jaguar Land Rover India, to retire

Jaguar Land Rover today announced that Rohit Suri, President and Managing Director, Jaguar Land Rover India, after spending over 14 years with the business is retiring from his position w.e.f. 31st March 2023. Rohit joined the TATA Group with Tata Motors as Head of Premier Car Division and led the launch of Jaguar and Land Rover in India in 2009. Commenting on his retirement, Rohit Suri said, “My time at Jaguar Land Rover has been filled with some of the most memorable and ...

Rajan Amba appointed as Managing Director, Jaguar Land Rover India, w.e.f. March 1st, 2023

Jaguar Land Rover is announcing Rajan Amba’s appointment as Managing Director of Jaguar Land Rover India, with effect from 1st March 2023. Rajan will join Jaguar Land Rover from Tata Motors Passenger Vehicles, where currently he is the Vice-President of Sales, Marketing and Customer Care. Martin Limpert, Regional Director, Overseas, Jaguar Land Rover said, “Rajan’s customer-centric mindset, broad experiences from different industries, and his passionate and authentic...

Jaguar TCS Racing Team Samba to victory and a Podium clean sweep for Jaguar in São Paulo's Sambadrome

Mitch Evans powered to his first victory of the season at the inaugural São Paulo E-Prix.  The Kiwi was joined on the podium in third by teammate Sam Bird after dominating on the fast Sambadrome track. The double podium has catapulted Jaguar TCS Racing into third in the teams’ standings in the ABB FIA Formula E World Championship. In front of 23,000 passionate fans, Jaguar TCS Racing have had an almighty comeback in Brazil after a frustrating start to Season 9. ...

Historic First 1-2 Finish for Jaguar TCS Racing in Berlin

The 43-lap race provided gripping racing from start to finish. Sam Bird lined up on the front row of the grid after making it through to the qualifying Duels finals. The Brit topped Group B with a time of 1.05.975 before going on to beat the Avalanche Andretti of Jake Dennis and the NIO 333 of Dan Ticktum but was pipped by the Jaguar-powered Envision of Sebastien Buemi in the finals. Mitch Evans lined up P9 on the grid after he just missed out on the Duels by six-thousands of a second and ...

Jaguar Land Rover unveils new JLR corporate identity as it accelerates modern luxury vision

Jaguar Land Rover has unveiled its new corporate identity today, as part of its move to a House of Brands organisation.  The new brand identity aspires to remove ambiguity and bring to the fore the unique DNA of each of JLR’s brands - Range Rover, Defender, Discovery and Jaguar – as well as accelerate the delivery of the company’s vision to be Proud Creators of Modern Luxury.  Commenting on the new identity, JLR CEO Adrian Mardell, said: “Toda...

Pop Cars (Part I)

There are songs and there are music videos. As soon as the songs start climbing up the charts in their respective countries, and before they go on to become international hits, a music video is often released to cash in on its success and it is this music video, which if shot well, can be a make or break factor, going a long way in determining how the song performs on the charts. After “sexy women,” the second most obvious choice for shooting music videos are “cool cars&rdqu...

Ad Sense

You may or may not be able to buy these beautiful cars, but you can definitely enjoy their ads and gauge for yourself the kind of mettle these cars are made of, and then determine if these are the very cars that you’d like to see parked in your driveway someday.   Dodge  Nothing spells “Independence” the way an American two-door muscle car does and Dodge sure knows how to play it right. Their ad, “The devil went down to Georgia” made for Supe...

PHOTO FEATURE: In a new light

Instrument clusters play a big role in the choice of your car. More often than not, it is the instrument cluster that is a big deciding factor in terms of whether you've taken a shine to the car or not, after having liked the exterior design, of course. Besides, after your purchase, the instrument cluster continues to be a daily source of joy during your commutes to work as well as on those long holidays to the hills. T...

JLR expect new launches to drive sales

Despite the pandemic fear looming large across the globe, auto major, Tata Motors surprised the street with its Jaguar Land Rover unit returning to profit in Q2FY21, reporting a significant improvement in positive cash flow in the quarter, as sales and revenue recovered from the impact of COVID-19 in Q1FY21, but remained below pre-pandemic levels from a year ago. Industry experts feel the positive trend is likely to continue as the company is planning a series of new launches in the coming qu...