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Swift and Sure

Maruti Suzuki India Limited (MSIL’s) much-loved Swift, introduced in India, in 2005, has gone on to sell over a whopping 2.4 million units so far. Now, in its third generation, the Swift 2021, has received a facelift which is more than just a nip and tuck job. We took this hatch, also popularly known as a “true driver’s car” for a spin, and came away impressed with it, yet again. They say, you can’t go wrong with the Swift. We couldn’t agree more. You ma...

Maruti Suzuki Celerio – A Smart Buy

A hatch is a hatch is a hatch. One can’t stress enough the importance of having a hatch at home, despite the bigger sedans or SUVs that may be parked alongside in your garage. Afterall, you also know that it is the hatch that is your preferred car, and not only because it so easy to slide into for running those quick stop-and-go errands but also because of the convenience that it offers on account of its body type which makes it a breeze to dart in and out of traffic, especially during ...

Maruti Suzuki launches ‘Mobility Challenge’ for mature startups

Maruti Suzuki India Limited (MSIL) today announced the launch of the Mobility Challenge to explore new-age technologies and help growth-stage startups scale up their business. The all new unique programme was unveiled in partnership with Hyderabad-based innovation intermediary and business incubator T-Hub. Startups from Series A to unicorns from India and overseas are invited for this challenge and will be expected to showcase their cutting-edge technology solutions in the mobility ...

Maruti Suzuki expands ‘Subscription’ services to Jaipur, Indore, Mangalore and Mysore

Maruti Suzuki India Limited (MSIL) today announced the expansion of ‘Subscription’ services to four new cities - Jaipur, Indore, Mangalore and Mysore. With this rollout, customers can now opt for Maruti Suzuki Subscribe services in 19 cities. MSIL has launched a marketplace model for Maruti Suzuki Subscribe that will serve as a unified platform to offer customised car subscription products through multiple partners at competitive rates. It offers added convenienc...

Maruti Suzuki opens bookings for all-new Celerio

Maruti Suzuki India Limited today announced the commencement of bookings for its much awaited, stylish All-New Celerio.  Announcing the bookings open for the All-New Celerio, Mr. Shashank Srivastava, Senior Executive Director (Marketing & Sales), Maruti Suzuki India Limited,said, “Since its launch, Celerio took the market by storm with its unique style and the revolutionary Auto Gear Shift (AGS) Technology, that helped democratize the two-pedal technology in t...

Forward Thinking

Shashank Srivastava, Senior Executive Director, Maruti Suzuki India Limited, while addressing the past, the present, and the future, also discusses how cross-consideration isn’t really a big problem for Maruti Suzuki, how ‘fatigue factor’ vis-à-vis a segment does eventually set in, their two price hikes in less than six months, how the trajectory of technological progression depends on the consumers, as well as their design philosophy. Read on… TOS: Wha...

Maruti Suzuki launches online finance portal

Maruti Suzuki India Limited (MSIL) customers can now finance their cars online, anywhere and anytime, with Maruti Suzuki Smart Finance. The new digital service has been made available for Arena and Nexa customers.  It is also available pan India and will cover a wide range of buyer profiles. Customers can access the platform on www.marutisuzuki.com and www.nexaexperience.com. Maruti Suzuki Smart Finance was rolled out in select cities as a pilot project in December 2020...