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Der Meister

Martin Schwenk, Managing Director and CEO, Mercedes-Benz India, tells TURN OF SPEED (TOS) about “the new normal,” how their product launches for this year remain unaffected, as well as how the response to their Digital initiative has been overwhelming.  Read on...   TOS: Tell us about the preparatory steps that you, at Mercedes-Benz, have taken in order to ensure that your employees who return to work are safe in your office and at the plant?&nb...

Is 'Lean' getting 'Mean' for auto?

Yes, of course, and we mean that quite literally. The COVID pandemic has opened doors for auto makers to streamline their supply chains and ready themselves for future mobility to become both, leaner and meaner. The automotive industry is in a transitional phase towards electric mobility and industry experts believe that this is an apt time to review, reflect and redefine supply chain strategies, and get a leaner approach across the product development cycles. They believe that cost and opera...

Industry mulls deep localisation to reduce dependency on China

The ongoing standoff between India and China and the subsequent sentiment towards boycotting Chinese products is expected to provide further fillip to Prime Minister’s Narendra Modi’s campaign for an #Atmanirbhar, (Self-reliant) India. Joining the bandwagon is the Indian automobile components industry – a significant importer of Chinese products, it is now looking at strategies to reduce its dependency by localizing products.  According to Automotive Component Manufa...