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Force Motors appoints DY Works to design brand and experience strategy for their new generation Gurkha

Force Motors, the Pune based automotive company has brought DY Works onboard to design the brand and experience for their iconic offroader Force Gurkha. Showcased at the Auto Expo 2020 the new generation Gurkha is BS6 compliant and completely revamped. The new Gurkha is scheduled to launch at the end of the year. Prasan Firodia, Managing Director, Force Motors, said, “There has been huge excitement and anticipation since the new Gurkha was revealed at the Auto Expo earlier ...

Mercedes-Benz continues its product offensive: drives in the A-Class Limousine and rolls out its second locally produced AMG - the AMG A 35 4MATIC

India’s largest luxury car maker Mercedes-Benz today launched the much awaited A-Class Limousine in the Indian market, redefining the limousine portfolio and adding new ownership benchmark for the entire industry. The all-new A-Class Limousine is the longest and tallest in its segment. Extremely sporty and equipped with a high level of features and latest technology enrichments the new A-Class, strengthens the limousine offering of Mercedes-Benz. In addition, Me...

Dr. Anish Shah appointed MD & CEO of M&M Ltd

The Board of Directors of Mahindra and Mahindra Limited, an Indian multinational corporation, one of the largest vehicle manufacturers by production in India and the largest manufacturer of tractors in the world, announced that Dr. Anish Shah presently the Deputy Managing Director and Group Chief Financial Officer would take over as the Managing Director and Chief Executive Officer, effective April 2, 2021. This follows the top management succession announcement dated D...

Kia India undertakes brand relaunch with new company logo and slogan ‘Movement that inspires’

Kia India today announces the relaunch of its brand in India with a focus on illuminating its transition from an automaker to a provider of advanced and eco-friendly mobility solutions.  India is the first country outside South Korea – the home of Kia – where the brand relaunch is celebrated. Kia India, which is wholly owned by Kia Corporation, introduces the company’s refashioned logo and brand slogan, “Movement that inspires”. The versatile compact SUV ...

Maruti Suzuki launches ‘Mobility Challenge’ for mature startups

Maruti Suzuki India Limited (MSIL) today announced the launch of the Mobility Challenge to explore new-age technologies and help growth-stage startups scale up their business. The all new unique programme was unveiled in partnership with Hyderabad-based innovation intermediary and business incubator T-Hub. Startups from Series A to unicorns from India and overseas are invited for this challenge and will be expected to showcase their cutting-edge technology solutions in the mobility ...

TVS Motor Company to partner with Bahwan International Group for strengthening its presence in Iraq

TVS Motor Company, a reputed two-wheeler and three-wheeler manufacturer globally, signed a tri-party deal arrangement with Bahwan International Group. The signing ceremony was held today at Bahwan International Group, between Sheikh Ahmed Bahwan, Chairman Bahwan International Group and Mr Sudarshan Venu, Joint Managing Director – TVS Motor Company in Muscat, Oman. As per the tri-party deal arrangement, ARATA International FZC will be the new distributor.  Bui...

The brand-new Škoda Slavia: the next model of the INDIA 2.0 product campaign

Following the launch of the Kushaq, Škoda is set to unveil the second stage in its product campaign for the Indian market later this year. The Czech car manufacturer's latest model, the Slavia, completes their range of sedans and offers generous amounts of space, as is typical of the brand. The mid-size premium sedan will be offered with a choice of two powerful and efficient TSI engines, as well as a host of comprehensive safety features which include up to six airbags and nu...

Škoda Slavia makes its debut

The introduction of the Slavia marks the start of Škoda Auto’s next stage in the INDIA 2.0 project. Following the successful launch of the midsize SUV Kushaq, the brand-new sedan is the Czech carmaker’s second India-specific model. The Slavia’s manufacturing process has a localization level of up to 95%.. As the sedan is based on the MQB-A0-IN platform – an MQB variant specially adapted by Škoda Auto for India – it offers...

Piyush Arora appointed as new Managing Director of ŠKODA Auto Volkswagen India Private Limited

Piyush Arora is the new Managing Director of ŠKODA AUTO Volkswagen India Private Limited as of 1 March 2022. He succeeds Gurpratap Boparai. In this role, the experienced automotive professional will be responsible for expanding the Volkswagen Group’s business in India, including the recent INDIA 2.0 project of the brands Volkswagen and ŠKODA. SAVWIPL oversees the India operations of five Volkswagen Group brands – ŠKODA, Volkswagen, Audi, Po...

Kia India ramps up production; Starts third shift at Anantapur plant

Kia India, the country’s fastest growing carmaker, has announced that it will start the third shift at its state-of-the-art Anantapur plant today. In light of the increasing demand for Kia cars in the country, the company has decided to ramp up its production to full capacity of 3 lakh cars annually. Tae-Jin Park, Managing Director and CEO, Kia India, said, “We are extremely happy to share the commencement of third shift at our Anantapur plant. We have hired additional man...

Maruti Suzuki Next-Gen Ertiga arrives at ARENA showrooms

Maruti Suzuki India Limited today announced launch of the Next-Gen Ertiga in a refreshed new avatar. The trusted companion of over 750,000 Indian families, Maruti Suzuki Ertiga, is now more stylish, elegant and comfortable. Powered by an all-new Next-Gen K-series 1.5L Dual Jet, Dual VVT engine with Progressive Smart Hybrid Technology and driven by an all-new advanced 6-speed Automatic Transmission with Paddle Shifters, the Next-Gen Ertiga arrives at ARENA showrooms in style. The launch als...

NEXA launches All-New XL6

Augmenting NEXA’s value statement of “CREATE.INSPIRE.”, Maruti Suzuki today launched the All-New XL6. The most premium offering from NEXA, the All-New XL6 with a bolder design, enhanced comfort features, in-built connected technology and Next-Gen Powertrain offers an immersive and indulgent driving experience. Inspiring the future of Indulgence, the All-New XL6 empowers expression of individual identities who aspire for the finer things in life and tak...

Maruti Suzuki Grand Vitara unveiled

Celebrating NEXA’s 7th anniversary, Maruti Suzuki today unveiled its game-changer SUV, The Grand Vitara. Encapsulating the “Create. Inspire.” value statement of NEXA, the Grand Vitara is a multi-product offering that is set to disrupt the SUV market in the country. Featuring NEXA’s signature design language– Crafted Futurism, the premium SUV features a distinct exterior design, sophisticated interiors, segment-leading features and an indust...

Scent of a Woman’s Car

How often have you wished for your car to smell a certain way? Or wondered about what your car should smell like if that crush of yours asked you for a lift? What kind of a fragrance would be ideal? A car fragrance is an important aspect of our driving lives, yet also one that is much ignored. A lot of times, this is not because we do not have the fragrances, but because we’re often clueless about the right fragrance for our cars. Many of us also know very little about which fragranc...

Der Meister

Martin Schwenk, Managing Director and CEO, Mercedes-Benz India, tells TURN OF SPEED (TOS) about “the new normal,” how their product launches for this year remain unaffected, as well as how the response to their Digital initiative has been overwhelming.  Read on...   TOS: Tell us about the preparatory steps that you, at Mercedes-Benz, have taken in order to ensure that your employees who return to work are safe in your office and at the plant?&nb...