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Magnite Rocket

There has been a lot of excitement around Nissan’s latest compact SUV, the Magnite, touted to be a volume-driving car for Nissan, globally, which will be launched on December, 2nd, 2020 in India. We got behind the wheel of this compact SUV that has been engineered in Japan but both, inspired by and made in India, and came away hugely impressed. Here’s why… First things first, it boasts a gorgeous design. Now, if you’re one of those, who thinks a compact SUV must ma...

Nissan KICKS 2020 to be 'High on Value and Big on Features'

Nissan India today announced that the all new KICKS 2020 compact SUV will offer best-in-class value to its customers with a host of features as standard across all variants. “The all-new Nissan KICKS comes in 7 variants reiterating our brand philosophy of keeping customers at the heart of everything towards delivering exciting packages for an enriching experience. The variants present class-leading, accessible and affordable features to the customers to enjoy maximum value propositio...

Nissan India resumes business operations as per local guidelines

Nissan India today announced that it has started dispatch of its BS-VI vehicles from its alliance manufacturing facility in Chennai to its dealerships in green and orange zone across the country. Nissan Motor India Pvt. Ltd (NMIPL), the marketing and sales organization also opened its office in Gurgaon as per local government guidelines.  “Health and safety remain our topmost priority and we are cognizant that precaution is best cure during this challenging situation. In continu...

New Nissan KICKS 2020 goes on sale in India

Nissan India today launched and commenced bookings of the new KICKS 2020 for the Indian market. The new KICKS 2020 features the most powerful engine in its class - the Nissan Turbo – and Nissan’s widely-acclaimed X-tronic CVT.   NEW Nissan KICKS 2020 Ex-Showroom Price INR* 1.5 1.5 XL 9,49,990 1.5 XV 9,99,990 1.3 Turbo MT ...

Nissan India launches its 'Virtual Showroom' and 'Online Purchase' services

Nissan India today launched a new digital car bookings and buying service to enhance customer experience. Bringing the showroom straight to the customers’ homes, it has introduced an online booking and showroom experience for the all-new KICKS 2020. It has also made its entire Datsun portfolio available for online bookings and purchase. Commenting on this special moment, Rakesh Srivastava, Managing Director, Nissan Motor India said, “We are strengthening our comm...

Nissan India releases glimpses of the much-awaited upcoming B-SUV

Nissan India today revealed glimpses of the headlights and grill of its technology-rich and stylish B-SUV concept. For the first time, the B-SUV concept will be showcased to the world on July 16th, 2020 at the global headquarters. The company’s first Compact B-SUV for the Indian market reflects Nissan-ness, a philosophy aimed at empowering people through breakthrough products and technologies. The compact B-SUV is scheduled to be introduced in the second half of FY 2020-21. Buildi...

Nissan India names its upcoming technology-rich and stylish B-SUV ‘Nissan Magnite’

Nissan India today revealed the concept version of its highly anticipated B-SUV. Christened as the Nissan Magnite, the technology-rich and stylish B-SUV will be launched in FY 2020 in India. Magnite is a portmanteau of the words "magnetic" and "ignite". Whereas magnetic highlights the design and the product attributes that will attract customers, ignite emphasises on the beginning of a new era that Nissan wants to bring in India. “The Nissan Magnite is an evolutio...

Nissan decodes the design elements of 'Nissan Magnite concept'

Nissan India today highlighted the design philosophy behind Nissan Magnite concept. Designed to ignite the imagination and aspirations of those who desire to thrive, the Nissan Magnite concept packs a premium offering and a stylish design, which makes for a strong road presence. Kei Kyu, Future Design Director, Nissan Motor Corporation said, “We closely studied Indian and Japanese cultures for a car whose design sensibilities bring together the best of both worlds. In ...

Nissan Z Proto looks to the future, inspired by its past

Nissan today unveiled the Z Proto, signaling the company’s intent to launch a new generation of the legendary Z sports car. Shown at a virtual event beamed around the world from the Nissan Pavilion in Yokohama, the prototype car features a new design inside and out, as well as a V-6 twin turbocharged engine with a manual transmission. First hinted at in a video named “Nissan A-Z” in May, the Nissan Z Proto pays full respect to 50 years of Z heritage. At the same time, it&...

Nissan India unveils the all-new Nissan Magnite B-SUV

Built on the philosophy of ‘Make in India, Make for the World’, Nissan India has unveiled their much-awaited B-SUV, the all-new Nissan Magnite. This is the company’s first ever product under the Nissan NEXT strategy for the Indian market, scheduled to be introduced in the second half of FY 2020-21. A true reflection of the ‘Nissan-ness’ concept that aims to empower people through breakthrough products and technologies, the all-new Nissan Magnite was unv...

Nissan to launch the all-new Nissan Magnite in India

Nissan will reveal the price of the All-new Nissan Magnite on its launch in India on December 2, 2020. The Big, Bold, Beautiful SUV is Engineered in Japan, Inspired by India. Customers will now get to experience the all- new Nissan Magnite and book it across all the Nissan showrooms in India. “The upcoming launch of the all-new Nissan Magnite is a symbol of Nissan’s commitment to the Indian market for the discerning customers. The “Carismatic” SUV will come at a spe...

Nissan India launches much-awaited Magnite at INR 4,99,000

Nissan India has announced the price and commenced bookings of the all-new Nissan Magnite across all Nissan dealerships in the country and on its website, https://book.nissan.in/. The big, bold, beautiful and ‘carismatic’ SUV is available at a special introductory price of INR 4,99,000 (ex-showroom) until December 31, 2020. “The all-new Nissan Magnite marks the beginning of a new chapter in the Nissan NEXT strategy for both the Indian and glob...

All-New Nissan Magnite receives more than 50,000 enquiries and 5,000 bookings within 5 days of launch

Nissan India has received phenomenal response from Indian consumers with over 50,000 enquiries and 5,000 bookings for the newly launched Nissan Magnite within five days of its launch. The Big, Bold, Beautiful and ‘Carismatic’ SUV is available across the country at Nissan showrooms to experience and book at special introductory price of INR 4,99,000 onwards (ex-showroom, Delhi) with more than 20 variants with Top variant at 9,59,000 (ex-showroom, Delhi). This special introduct...

Nissan promises lowest cost of maintenance on Nissan Magnite

Nissan India announces its best ever, lowest-in-class maintenance cost for the all-new Nissan Magnite at just 29 paise/km (for 50,000 kms). Peace of mind comes with a warranty of 2 years (50,000kms) which can be extended for up to 5 years (100,000 kms) at a nominal cost. Nissan is also offering its customers, multiple labour-free services available at all service networks in the country on the Nissan Magnite. Nissan India has introduced a prepaid maintenance plan known as “Nissan ...

Nissan India to increase prices from New Year

Nissan India today announced a price hike of up to 5% across its models. The revised prices will be applicable across all available models for Nissan and Datsun, effective January 2021. Rakesh Srivastava, Managing Director, Nissan Motor India Pvt Ltd, said, “With the launch of the all new Nissan Magnite, Nissan has reiterated its commitment  to offer innovative and exciting products under the Nissan brand. Nissan aims to offer the best value proposition to its cus...

All-new Nissan Magnite will continue to be available at introductory prices!

The all-new Nissan Magnite will continue to be available across all Nissan India dealerships and on its website, https://book.nissan.in/, at the special introductory prices on most of the variants till further notice.  Nissan Magnite, with over 32,800 bookings and 1,80,000 enquiries since its launch a month ago on December 2, 2020, has had an overwhelming customer response having ignited consumer interest across  buyer s...

Nissan India celebrates the 72nd Republic Day with pan-India deliveries of 720 Nissan Magnite SUVs

Nissan India celebrates India’s 72nd Republic Day with 720 new Nissan Magnite SUV deliveries to customers across dealerships in the country. This milestone was another step towards fulfilling Nissan India’s promise & commitment to the Indian market, and in significance of this special occasion, Nissan India also launched the 12th edition of ‘Happy with Nissan’ aftersales service campaign for a month. “On the joyous celebration of India’s 72nd R...

PHOTO FEATURE: In a new light

Instrument clusters play a big role in the choice of your car. More often than not, it is the instrument cluster that is a big deciding factor in terms of whether you've taken a shine to the car or not, after having liked the exterior design, of course. Besides, after your purchase, the instrument cluster continues to be a daily source of joy during your commutes to work as well as on those long holidays to the hills. T...

Nissan KICKS 2020 is here

Nissan Motor India Private Ltd. (NMIPL), has been present in India for almost fifteen years now. In fact, it boasts a portfolio of two brands, Nissan and Datsun, and has also set up an R&D Center with its global alliance partner, Renault, near Chennai. Over the years, Nissan, has offered us a mixed bag of exciting products for the Indian market that have included hatchbacks, MUVs, SUVs and sedans. Who can forget the Nissan X-Trail and the Nissan Teana? Recently, they introduced the n...

Coming Soon (Cars)

Though the Indian automotive scene did face some headwinds due to the slowdown followed by the Coronavirus pandemic, manufacturers across the country are now trying to steady their ships and surge ahead as the ‘new normal’ takes over. With a steady stream of launches scheduled in the coming months, leading up to the festive season, a time when many new automobile purchases are made in India, we bring you a selection of cars that auto manufacturers are gearing up to launch.  ...

Nissan logo gets a minimalist makeover

Logos are an important part of a product’s brand identity, not only do they help a brand stand out from the competition, but also facilitate customer loyalty. Over the last 18 months, the driving forces for change in logo and brand transformation have been the journey towards electrification, as well as the digital age, where a logo not only adorns a car but is used across all communication touchpoints and on social media. For Nissan, the motivation to undertake this brand transformatio...

Will Magnite be a game changer for Nissan?

In what seems to many to be a desperate move to survive in the Indian market, Nissan India, has finally unveiled its B-SUV, the Nissan Magnite. This is the company’s first ever product under the Nissan Next strategy for the Indian market, scheduled to be introduced in the second half of FY 2020-21.  Magnite is expected to drive volumes for the company as Nissan expects this SUV to be a game-changer for them in the Indian market. The company plans to take on new ri...

The Enticing Eight

"You've got to keep reinventing. You'll have new competitors. You'll have new customers all around you," said Ginni Rometty, CEO, IBM and this couldn't be more apt for the sub-4-metre SUV segment. It was the summer of 2013 when Ford rolled out the EcoSport, which not only kick-started India's youngest and the most competitive segment, the compact SUV class, but also created a whole new set of customers. Fast forward to 2020 and the buyer is spoilt with choices wi...