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Forward Thinking

Shashank Srivastava, Senior Executive Director, Maruti Suzuki India Limited, while addressing the past, the present, and the future, also discusses how cross-consideration isn’t really a big problem for Maruti Suzuki, how ‘fatigue factor’ vis-à-vis a segment does eventually set in, their two price hikes in less than six months, how the trajectory of technological progression depends on the consumers, as well as their design philosophy. Read on… TOS: Wha...