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Tata Motors to showcase its all-new product portfolio at Auto Expo 2020

Tata Motors, will roll out a product offensive in 2020. The company today announced that it will commence the introduction of its all-new BSVI range of products with passenger vehicles, starting from January 2020. This will be demonstrated by a grand showcase with 4 global unveils, 14 commercial and 12 passenger vehicle displays at the upcoming Auto Expo 2020, at Greater Noida.  Tata Motors is building a sustainable future by providing aspirational, innovative mobility solutions for a...

Tata Motors launches the much awaited premium hatch - Altroz and three BS-VI ready cars

Marking its entry into the premium hatchback segment, Tata Motors today launched – the Altroz. The Altroz will be available in five trim levels across all Tata Motors authorized dealerships at an introductory price starting from INR 5.29 lakhs for the petrol version and INR 6.99 lakhs for the diesel version. It is the first vehicle developed on the new ALFA architecture and the second vehicle showing the Impact 2.0 design language. With its striking design, bouquet of industry-first fea...

Tata Motors launches Nexon EV at INR 13.99 Lakhs

Redefining the evolution of EVs in India, Tata Motors today announced the launch of India’s Own Electric SUV – the Nexon EV at an introductory price starting from INR 13.99 Lakhs (Ex- Showroom – All India). It is an aspirational SUV for personal car buyers looking for a thrilling, connected drive experience with zero emissions. Powered by the cutting-edge Ziptron technology, this vehicle promises zippy performance, an ARAI certified anxiety-free rang...

Bajaj Pulsar celebrates 18 years of success with a mega ride ‘Stampede 2.0’ across India

Bajaj Auto celebrates the 18th anniversary of its iconic brand Pulsar with thousands of Pulsar owners riding simultaneously in 100 cities across India at ‘Stampede 2.0’. Launched in Oct 2001, Pulsar has successfully completed 18 years of thrilling India & world alike. This marks a significant milestone in Pulsar’s journey which has remained a market leader since inception. It is a momentous occasion not just for Bajaj Auto but also for the Indian motorcycle indus...

BOSEMAN

Meet Bombay born and bred, Pratap Bose, 45, Vice President, Global Design, Tata Motors. Bose is the man responsible for transforming the design language of passenger vehicles manufactured at their plants with his design leadership, and he has also played a big role in further elevating the company's brand perception in the minds of people, while making their vehicles even more desirable. We asked the doyen of design to enlighten us by telling us about...

BOSEMAN (Part II)

We asked Pratap Bose, Vice President, Global Design, Tata Motors, how different car manufacturers in different countries varied in terms of their car design and car making philosophies, and he had the most incredible things to say! He started by telling us about the Italians. The Italians, he said “start with emotion… with their heart first,” says Bose. “Through history, if you look at a Ferrari or at a Lamborghini, most of them, you can’t look through the ba...

BOSEMAN (Part III)

Bose considers himself a lucky man to be at Tata Motors, when the architecture of their cars was being defined. According to him, a lot depends on knowing right at the beginning of the project whether the product is going to be a hatchback, a sedan, a mini-van or an SUV and to be able to figure out how many things one can do based on the architecture. What that involves is knowing, where the wheels come, what the wheelbase will be, what the vision angle is – from where the person is sit...

BOSEMAN (Part IV)

It was a small car, the Tata Indica, that Bose feels was ahead of its time. “If you look at the contemporary global benchmarks in those days, the Indica, was really up there, with all of them.” Today, as a car designer, who has spent 13 years designing cars at Tata Motors, he believes that an important part of Tata’s DNA is bringing futuristic and innovative things to their cars. “I think there is a flavor of future or something about innovation that pla...

Ad World

With the festive season round the corner, auto companies are likely to increase their ad spends to lure customers to loosen their purse strings. Auto companies advertised across platforms in the second quarter of this year and advertising revived across traditional and new media, with the sector’s ranking among top advertisers improving significantly by the start of the third quarter (July-September), industry experts said.  Data from media research firm TAM (Television Audience...