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Absolute Altroz

Albatross. Glittering Eye. Mariner. Coleridge. Sounds like a load of gobbledygook? Not really. When Tata Motors christened their 45X Concept, they decided to call it the Altroz, a word inspired by the large seabird, the Albatross, found in the Antartic and the Pacific oceans, and mythologically celebrated for bringing good luck to sailors. In fact, many of you may also remember the Albatross as the bird that appeared in Samuel Taylor Coleridge’s oft-quoted poem, The Rime of th...

Tata Altroz iTurbo is PHAT!

Driving the Altroz iTurbo, the latest offering from Tata Motors, to mark one year of the Altroz, revealed two things: A) This car is PHAT (Pretty Hot and Tempting), and B) There is a sea change happening at Tata Motors in the way they’re now engineering and designing their cars which only augurs well for customers. So, rivals, (read Hyundai i20 and VW Polo TSI) watch out! There’s some serious competition headed your way! Based on the ALFA (Agile Light Flexible Advanced) arc...

Bookings open for Tata Motors BS-VI Passenger Vehicles range

Tata Motors today, announced the bookings open of its completely refreshed product portfolio, which will consist of the BS-VI models of the Tiago, Tigor, and the Nexon. With this portfolio launch, Tata Motors officially migrates to Bharat Stage-VI in the passenger vehicles segment. The new range of BS-VI products will sport revamped designs with all-new features and is set to be priced higher than their predecessors. Customers can book these products with an amount of INR 11,000 by visitin...

5-star adult safety rating from Global NCAP for Tata Altroz

Tata Motors, today proudly announced that its premium hatchback - the Altroz has become the latest recipient of the 5-star adult safety rating from Global NCAP, the foremost global car assessment programme. This makes Altroz not only the second vehicle from Tata Motors to achieve this, but also makes it the second passenger car in the Indian automotive industry, after the Nexon, which was awarded this distinction in December 2018.  The Tata Altroz has been designed to offer world-clas...

Tata Motors launches the much awaited premium hatch - Altroz and three BS-VI ready cars

Marking its entry into the premium hatchback segment, Tata Motors today launched – the Altroz. The Altroz will be available in five trim levels across all Tata Motors authorized dealerships at an introductory price starting from INR 5.29 lakhs for the petrol version and INR 6.99 lakhs for the diesel version. It is the first vehicle developed on the new ALFA architecture and the second vehicle showing the Impact 2.0 design language. With its striking design, bouquet of industry-first fea...

Tata Motors launches the XM variant of the Altroz

Tata Motors, India’s leading auto brand, today announced the launch of the XM variant of its premium hatchback – the Tata Altroz. The XM variant comes with a host of exciting features such as the 17.78cm touchscreen infotainment with Apple Car Play & Android Auto connectivity that provides a seamless driving experience. The steering mounted controls, voice alerts, voice command recognition, R16 wheels with stylized wheel covers, remote foldable key all contribute to provide ...

Tata Motors launches the Altroz i-Turbo with iRA

Tata Motors, India’s leading automotive brand, today announced the launch of the i-Turbo variant along with iRA-connected car technology for its premium hatchback, Altroz. iRA comes with 27 connected car features along with natural voice tech, through which the car understands commands not only in English or Hindi, but also in Hinglish. Additionally, it is India’s first hatchback to introduce What3Words technology - a precise & unique tool that makes navigation ...

PHOTO FEATURE: In a new light

Instrument clusters play a big role in the choice of your car. More often than not, it is the instrument cluster that is a big deciding factor in terms of whether you've taken a shine to the car or not, after having liked the exterior design, of course. Besides, after your purchase, the instrument cluster continues to be a daily source of joy during your commutes to work as well as on those long holidays to the hills. T...

Altroz electric to further boost TaMo’s position in EV space

Riding on the success of Nexon EV, Tata Motors will soon launch the electric variant of its premium small car, Altroz, in December this year. The move is expected to further enhance the company’s positioning in the EV space, where it already enjoys a market share of over 65 percent (Year-To-Date in FY21), owing to the consistent demand for Nexon EV SUV.  Replying to an email query by TURN OF SPEED, Tata Motors said, “We have the largest portfolio of EVs which includes...