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Mahindra new global SUV project codenamed W601 to be branded XUV700

Mahindra & Mahindra Ltd. (M&M), a part of the US $19.4 billion Mahindra Group, today unveiled the brand name of its much-awaited SUV, built on the W601 platform, as the XUV700 (pronounced as XUV, 7 double ‘Oh’). The XUV700 is an all new, authentic, global SUV set to redefine benchmarks in the SUV segment and get your hearts racing with its sci-fi technology, spirited performance and first-in-class features. The XUV700 will also come with world class safety features, rea...