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Yamaha FZ-X: Quirky yet Practical
The FZ lineup is Yamaha's most successful range in India and to give it a bit more versatility, the Japanese two-wheeler manufacturer decided to introduce the FZ-X. It offers the commuter segment an urban retro motorcycle with rugged looks and well-known Japanese reliability. The idea behind this motorcycle came into being when Yamaha launched a more premium and performance-oriented retro crossover, the XSR 155 in Thailand in 2019 and since then many were hoping it would grace our ...
Yamaha enters the 125cc scooter segment
Continuing with the excitement of The Call of the Blue that carved the “The Yamaha Uniqueness” through product line ups and experiences, India Yamaha Motor (IYM) Pvt. Ltd. have announced its entry into the 125-cc scooter segment in India with the launch of Fascino 125 FI. The company will now work aggressively to fortify its market in the 125-cc scooter segment along with the motorcycle line up. The new scooter comes with several exciting new features...
Maxxis Tyres announces OEM partnership in 2020 with Yamaha
Maxxis India, a sub-company of Maxxis Group, the fastest growing tyre companies globally announced yet another breakthrough by partnering with YAMAHA, as its OEM partner. As per the development, Maxxis Tyres of specification Fr: 90/90-12 M6307 and Rr: 110/90-10 M6220 will come fitted in 125 cc, BSVI compliant scooter range of Yamaha Ray ZR and Fascino. Whereas, BSVI compliant scooter range of Yamaha Ray ZR Street Rally 125FI will come with tyres speci...
Maxxis Tyres partners with Yamaha for a strategic retail partnership
Maxxis India, today announced another significant milestone by collaborating with Yamaha in one of its kind retail partnership. As per the association, co-branded Maxxis tyres will now be available for sale at Yamaha and Maxxis dealerships. Commenting on the development , Mr. Bing-Lin Wu, Marketing Head, Maxxis India, said, “The year 2020 marks the fifth year of Maxxis operations in India. Maxxis Tyres had a great start this year as we begin ou...
Yamaha India extends Warranty and Service Period due to COVID- 19 pandemic
In lieu of the outbreak of the second wave of COVID-19, India Yamaha Motor (IYM), as a responsible company, believes in empowering and protecting customer rights. Given the conditions that have resulted in movement restrictions, customers may struggle to service their vehicles on time or even avail warranty benefits that may expire during the lockdown situation. Hence, as a part of our Yamaha Lifetime Quality Care approach, we are extending benefits related to serv...
Yamaha Launches Neo-Retro Motorcycle FZ-X
India Yamaha Motor (IYM) Pvt Ltd. as a part of its electrifying brand campaign “The Call of the Blue”, launches its first Neo-Retro motorcycle for the Indian market, the FZ-X has innovative features & offers a comfortable riding position for touring lovers. The FZ-X can be availed at a starting price of INR 116,800 (Ex-Showroom, Delhi). The FZ-X model showcases a Neo Retro design theme for a nostalgic experience while being packed with industry-leading technology to meet th...
Bangalore-based Incredible Technologies Private Limited (CredR), has raised Rs. 48.1 crore ($ 6.5 Mn), in its latest round led by Yamaha Motors, and existing investors Omidyar Network India and Eight Roads Ventures, with participation from automotive focused Astarc Ventures. CredR, India’s largest used two-wheeler consumer brand, creates an omnichannel buying experience, through a chain of flagship showrooms across Maharashtra, Karnataka, Delhi, NCR and Rajasthan. The funding will ...
Yamaha pays tribute to front-liners on its 66th Anniversary
Incorporated on 1st July 1955 (Japan), Yamaha Motor Company completed 66 years today, and to commemorate the momentous occasion, Yamaha Motor India (YMI) group observed the 66th Yamaha Day by paying tribute to the frontline warriors and subsequently announcing the ‘Gratitude Bonus’ for them. Through this scheme, Yamaha is offering a cash back offer of Rs. 5,000 on purchase of its scooter models - Fascino 125 Fi and Ray ZR 125 Fi to frontline warriors that include Medical Staff, Sa...
Yamaha FZ 25 gets a sporty edge with Monster Energy Yamaha Moto GP Edition
India Yamaha Motor Pvt. Ltd. as a part of its exhilarating ‘The Call of the Blue’ campaign, introduced the Monster Energy Yamaha MotoGP Edition of its popular FZ 25 model. The all new FZ 25 Monster Energy Yamaha MotoGP Edition gets Yamaha Moto GP branding on the tank shrouds, the fuel tank and side panels, outlining its Racing background. The FZ 25 model continues to retain the same BS-VI compliant 249-cc Air Cooled, SOHC, 4 Stroke, Single-cylinder Engine that produces maximum pow...
Yamaha launches MT-15 Monster Energy Yamaha Moto GP Edition
Staying true to its commitment of introducing Exciting, Stylish, and Sporty models under ‘The Call of the Blue’ brand direction, India Yamaha Motor Pvt. Ltd. today announced the Monster Energy Yamaha Moto GP inspired Edition of the MT-15 at Rs. 1,47,900 (ex-showroom, Delhi). The all-new MT-15 Monster Energy Yamaha MotoGP Edition gets Yamaha Moto GP branding on the tank shrouds, the fuel tank and side panels, outlining its Racing background. The Monster Energy Yamaha MotoGP edit...
Yamaha Launches the All-New YZF-R15S V3.0 with a Unibody Seat
India Yamaha Motor (IYM) Pvt Ltd. as a part of its captivating brand campaign “The Call of the Blue”, announced an all new ‘Unibody seat’ variant for the YZF-R15 V3.0 supersport motorcycle, to meet customer demand. The new YZF-R15S V3 (Unibody Seat) variant will be sold alongside the YZF-R15 V4 model across all the authorized Yamaha dealerships in India. The YZF-R15S V3 is priced at INR 157,600 (ex-showroom, Delhi) and is available in Racing Blue co...
Eishin Chihana appointed new Chairman of Yamaha Motor India Group
India Yamaha Motor (IYM) Pvt Ltd. today announced that Mr. Eishin Chihana has taken charge of the Group’s India operations as its new Chairman. Mr. Eishin Chihana has been associated with Yamaha Motor Company and its group companies across the globe since 1991. He holds strong expertise across different verticals like Sales, Marketing and Business Management, with a major focus on Motorcycle Business Operations in European, North American, African, Middle Eastern and ASEAN mark...
Yamaha launches FZS-Fi models with refreshed styling for 2022
With the aim to stimulate more excitement and sportiness in the Indian two-wheeler market under ‘The Call of the Blue’ initiative, India Yamaha Motor (IYM) Pvt Ltd. today launched the FZS-Fi model with refreshed styling along with a new variant, the FZS-Fi Dlx. The models will be available at all the authorized Yamaha Dealerships from second week of January 2022. The FZS-Fi continues to retain the masculine design proportions seen on the 3rd generation of t...
Yamaha introduces 2022 Monster Energy Yamaha Moto GP Edition Line-up
As a part of its strategic brand campaign ‘The Call of the Blue’, India Yamaha Motor Pvt. Ltd. today introduced an exciting line-up of 2022 Monster Energy Yamaha MotoGP Edition models. These models include the Supersport YZF-R15M, the Dark Warrior MT-15 V2.0, the Maxi-sports Scooter AEROX 155 and the RayZR 125 Fi Hybrid scooter. The Monster Energy Yamaha MotoGP Edition model range will be available at all the premium Blue Square outlets in India. The Monster Energy Yamaha...
Yamaha celebrates Milestone of 100 ‘Blue Square’ Outlets in India
India Yamaha Motor (IYM) Pvt. Ltd. today announced the milestone achievement of setting up 100 Blue Square showrooms in India. The announcement comes in line with the company’s commitment to establish its entire 3S network under the Yamaha Blue theme and strengthen its retail footprint in the Indian market. 'The Call of the Blue' brand campaign was introduced in 2018. Under the umbrella of this campaign, in 2019 we introduced the concept of Blue Square showrooms to show...
Yamaha Launches 2023 Motorcycle Line-up with Traction Control System (TCS)
Promising a more exciting and thrilling ride experience to the biking enthusiasts across the country, India Yamaha Motor (IYM) Pvt Ltd. today announced the launch of the 2023 version of FZS-Fi V4 Deluxe, FZ-X, MT-15 V2 Deluxe and R15M with an enticing new appeal, and class-leading features. Leading the 150-cc class segment, the Yamaha FZS-Fi V4 Deluxe, FZ-X and MT-15 V2 Deluxe models will now get Traction Control System (TCS) as a standard feature, in addition to the Yamaha...
Yamaha Launches 2023 Version of its 125cc scooter range
Continuing to add a pleasurable riding experience, India Yamaha Motor (IYM) Pvt. Ltd. today introduced the refreshed, feature packed, 2023 lineup of its 125 CC scooter range including the Fascino 125 Fi Hybrid, Ray ZR 125 Fi Hybrid and Ray ZR Street Rally 125 Fi Hybrid. Strengthening India’s vision of reducing carbon emissions, the 2023 version of Yamaha’s 125 cc Hybrid scooter range is now equipped with E20 fuel-compliant engine that delivers the same signature ...
Yamaha launches 2023 Aerox 155 with First-in-Class Traction Control System
Revving up the excitement for 2023 with its premium two-wheeler offerings, India Yamaha Motor (IYM) Pvt. Ltd. under its Call of the Blue brand campaign today announced the launch of AEROX 155 with Traction Control System (TCS). The maxi-sports scooter is the first in its segment in India to feature TCS. In addition, IYM also announced the launch of 2023 variants of its premium range of two-wheelers including the MT-15 V2, R15 V4 & R15S with class-leading features and brand-new colour sche...
Yamaha achieves 200 Blue Square showroom milestone across India
India Yamaha Motor (IYM) Pvt. Ltd. today announced the achievement of yet another significant milestone of setting up 200 Blue Square showrooms across India. This announcement aligns perfectly with the company's unwavering dedication to create a comprehensive 3S network unified under the Yamaha Blue theme, while also fortifying the company’s presence in the Indian market. Introduced in 2018, 'The Call of the Blue' brand campaign, struck a chord with the Yamaha custom...
India Yamaha Motor hosted a sensational meet & greet event, electrifying the hearts of over 1000 employees of the company on the eve of MotoGP Bharat 2023. The event, held at Yamaha’s Surajpur Plant in Uttar Pradesh, showcased the world-class talents of Yamaha's racing stars, offering a unique opportunity for Yamaha employees to interact with their racing idols. The Monster Energy Yamaha MotoGP riders, including the illustrious Fabio Quartararo and Franco Morbidelli, engaged ...
Yamaha Pavilion: Where Performance and Thrills Converge at Moto GP Bharat
As the first-ever Indian GP gears up for an unforgettable weekend of racing excitement, Yamaha is set to take away the spotlight with its sensational Yamaha Pavilion, a top attraction for all motorsport enthusiasts and Yamaha fans alike at Buddh International Circuit (BIC). Open for visitors from Sep 22 - 24 along with the MotoGP Bharat days, the Yamaha Pavilion, located in the heart of the Fan Zone, is a hub of high-octane activity and showcases Yamaha's commitment to delivering exh...
Yamaha FZ-S FI V4 launched in two new shades – Dark Matte Blue & Matte Black Inbox
In continuation with its brand campaign, ‘The Call of the Blue’, India Yamaha Motor (IYM) Pvt. Ltd. today announced another exciting on the popular sports bike, FZ-S FI V4. The model will now be available in two new shades - Dark Matte Blue & Matte Black. The price of FZ-S FI V4 in these two new colours is INR 1,28,900 (Ex-showroom, Delhi). With the festive season around, the introduction of new color schemes in FZ-S FI V4 is certainly going to boost sales for Ya...
2023 Monster Energy Yamaha MotoGP Edition of AEROX 155 launched
India Yamaha Motor (IYM) Pvt. Ltd. today launched the 2023 Monster Energy Yamaha MotoGP Edition of AEROX 155. The special MotoGP Edition for the AEROX 155 will get the Yamaha MotoGP livery on the overall body and it is priced at INR 1,48,300 (Ex-showroom, Delhi). In addition to this, the model is now equipped with Class D Headlight offering improved distribution of light and enhanced visibility on roads. The Yamaha AEROX 155 features Traction Control System (TCS) and is powered by...
Yamaha Launches the much-awaited R3 and MT-03 in India
India Yamaha Motor (IYM) Pvt. Ltd. is thrilled to announce the launch of the much-awaited models – the track-oriented R3 and the street fighter MT-03 in India, as part of its heart-revving brand campaign - The Call of the Blue. These two iconic motorcycles truly represent Yamaha’s Racing DNA and underscore the brand’s unwavering commitment to advancing the premium motorcycle segment in the Indian market. The brand aims to meet the elevated expectations of legions of riding e...
India Yamaha Motor (IYM) Pvt Ltd announced its participation in the inaugural edition of Bharat Mobility, the first-of-its-kind global mobility show hosted in India. It is a pioneering event that unites the entire mobility value chain in a single venue. More than just an exhibition, it serves as a preview for the future of mobility. The Yamaha Pavilion, spanning 400 sq meter, promises to captivate visitors with an exclusive display of its exciting motorcycle & scooter range, attractive...
Yamaha introduces FZ-X in the all-new Chrome color scheme
India Yamaha Motor (IYM) Pvt. Ltd., in line with ‘The Call of The Blue’ brand campaign, today introduced FZ-X in a stunning Chrome color scheme, elevating the style quotient of the line-up. This recent introduction reaffirms Yamaha's dedication to keeping its product range refreshed and contemporary, ensuring it resonates with the dynamic preferences of its customer base, particularly the vibrant younger buyers. The Chrome color scheme exudes timeless elegance wit...
India Yamaha Motor is Official Sponsor of Monster Energy Yamaha MotoGP Team
India Yamaha Motor Pvt. Ltd. (IYM) today announced that it is now the official sponsor of the Monster Energy Yamaha MotoGP team for the 2024 season. Building upon the success of the first-ever Indian GP in 2023, IYM is proud to deepen its connection with the esteemed MotoGP. As a testament to this partnership, the iconic logo of IYM's acclaimed brand campaign, 'The Call of the Blue,' will prominently feature on the front cowls of both Fabio Quartararo's and Alex Rins's ...
Yamaha achieves remarkable milestone with 300 Blue Square outlets in India
India Yamaha Motor (IYM), today marked an important milestone in revving up its network to 300 Blue Square showrooms across India. This accomplishment reflects Yamaha's ongoing dedication to building a strong network under the Yamaha Blue theme and offering customers with a superior end-to-end experience. The 'Call of the Blue' brand campaign, introduced in 2018, has played a pivotal role in Yamaha's journey towards enhancing customer engagement and establishing ...
Yamaha Unveils exciting Color and Graphics updates across Three Iconic Models
India Yamaha Motor (IYM) Pvt. Ltd., in line with ‘The Call of The Blue’ brand campaign, today introduced interesting updates to MT-15 V2, Fascino and Ray ZR portfolios. These enhancements aim to rejuvenate the lineup, providing a burst of freshness and vitality, tailored to appeal to customers across India, especially the dynamic younger generation. The company has unveiled the striking Cyber Green color option, enriching the palette of choices available to ...
