By : BRIAN DE SOUZA
GOA :
Maruti Suzuki India Limited (MSIL) customers can now finance their cars online, anywhere and anytime, with Maruti Suzuki Smart Finance. The new digital service has been made available for Arena and Nexa customers. It is also available pan India and will cover a wide range of buyer profiles. Customers can access the platform on www.marutisuzuki.com and www.nexaexperience.com.
Maruti Suzuki Smart Finance was rolled out in select cities as a pilot project in December 2020. Since its launch, it has seen over 25 lakh customer visits. The platform aims to be a one-stop online finance portal that “gives customers a host of options. These options include choosing the right finance partner, selecting the best-suited loan product, completing all the finance related formalities and disbursal of the loan, all online.
Maruti Suzuki Smart Finance has also has integrated the platform to cater to the exchange customer. So customers can get an estimated value of their old cars in case of a replacement purchase. In addition to this, the platform now also offers the option of co-applicant financing.
Shashank Srivastava, Senior Executive Director (Marketing & Sales), MSIL, said, “Even before walking into a car dealership, most potential buyers already start their shopping process online -- browsing cars and finance options. ”
He added, “Since its inception, over 1,60,000 customers configured on-road price and more than 40,000 customers have downloaded the finance sanction letter online. This gave us the confidence to launch it pan-India with 14 partner financiers.”
These 14 partner financiers include HDFC Bank, ICICI Bank, Yes Bank, Axis Bank, State Bank of India, IndusInd Bank, Bank of Baroda, Karur Vyasa Bank, Cholamandalam Finance, AU Small Finance Bank, Mahindra Finance, Kotak Mahindra Prime, Sundaram Finance & HDB Financial services. MSIL plans to add more financiers in due course.
