NEW DELHI :
Rolls-Royce Cullinan, the price of which starts from INR 8.2 Crore and travels north depending on customer specifications was launched today in New Delhi. The arrival of the Black Badge Cullinan completes Black Badge family. It is for the first time that the marque’s proprietary Architecture of Luxury has undergone Black Badge treatment. The Black Badge Cullinan boasts a 6.75-litre, V12 engine, and now delivers increased power (600PS) and torque (900NM). The Drivetrain and chassis have been re-engineered for enhanced dynamic performance and the interiors have a striking Forge Yellow leather and Technical Carbon Veneer. The Infinity lemniscate symbol continues to codify noir expression of Rolls-Royce.
“Black Badge reflects the desires of a distinct group of Rolls-Royce clients: men and women who take risks, break rules and build success on their own terms. Indeed, before we launched Black Badge in 2016 the idea of creating a product that would satisfy this subversive cohort – that is highly dynamic and wilfully rebellious in aesthetic – caused a great deal of internal debate. However, once the marque’s designers, engineers and craftspeople began pursuing this dramatic alter ego, it became clear that these motor cars could not only exist comfortably beneath this revered and historic brand but they would define a new space within the super-luxury market. In this spirit, the time has come for Rolls-Royce’s boldest and darkest expression of Black Badge yet. The King of the Night, Black Badge Cullinan.” Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars Yadur Kapur, CEO for Rolls-Royce Motor Cars, New Delhi, said: “Rolls-Royce Black Badge is transformative for us here in North India and addresses a new breed of customer. The customer is generally younger and more adventurous, and is aligned to the emergence of younger, successful Indian entrepreneurs. Black Badge Cullinan is perfect for our customers who dare to be different, yet also enjoy the versatility of the most ultra-luxurious, bespoke SUV in the world.”
Black Badge Cullinan is now available to commission.
