PUNE :

India’s largest luxury car maker Mercedes-Benz today launched the much awaited A-Class Limousine in the Indian market, redefining the limousine portfolio and adding new ownership benchmark for the entire industry. The all-new A-Class Limousine is the longest and tallest in its segment. Extremely sporty and equipped with a high level of features and latest technology enrichments the new A-Class, strengthens the limousine offering of Mercedes-Benz. In addition, Mercedes-Benz rolled-out the Mercedes-AMG A35 4MATIC, combining fun to drive and the adrenaline experience associated with an AMG, at the same time adding the practicality of daily usage. Both these highly anticipated models were rolled-out for the Indian market from Mercedes-Benz India’s state-of-art production facility in Chakan, Pune by Martin Schwenk, Managing Director & CEO and Piyush Arora, Executive Director, Operations.

Commenting on this important product roll-out Martin Schwenk, Managing Director & CEO, Mercedes-Benz India stated, “We are glad to introduce the highly anticipated A- Class Limousine to the Indian market. The A-Class Limousine imbibes all that is core to a Mercedes-Benz product and promises the new generation Indian customers a car that is ‘just like them’. With the A-Class Limo we are offering today’s young and successful luxury car customer a very stylish and sporty car that is very comfortable, highly tech-laden, extremely practical in addition to a hassle free ownership experience driven by an industry first 8 years warranty on engine and transmission. We are confident the A-Class Limo will set a new benchmark in the segment and attract a lot of new customersto the Three Pointed Star.”

“We are equally thrilled to roll-out the first-ever ‘AMG 35 series’ for the Indian market with the AMG A 35 4MATIC. This is also the second AMG model we are locally manufacturing from our production facility, underlining our growing focus on the AMG brand in India and our long-term commitment to our AMG customers. We want the AMG brand to play an even larger role in our overall product offering in India. With as many as seven new AMGs planned this year, we are strongly placed to maintain our firm leadership in the performance motoring segment in India.” Mr. Schwenk added.

The AMG brand over the years has become synonymous with performance motoring in India and remains highly aspirational. The decision to locally produce the second AMG in India underlines Mercedes-Benz’s clear roadmap for the Indian market and the company’s long-term strategic commitment to the Indian customers.

Commenting on the localization of the AMG A 35 4M, Piyush Arora, Executive Director, Operations, Mercedes-Benz India stated, “After the overwhelming market response to our first-ever locally made AMG that has now become a trendsetter, we are extremely delighted to roll-out the second AMG in India- the AMG A 35 4MATIC. This is yet another new production milestone in our India journey, further deepening our commitment to the Indian market. The decision to roll-out the AMG A 35 4MATIC strongly reiterates our significant manufacturing prowess and innovation in manufacturing, developed over the last two and half decades. We are glad to offer world-class products to our Indian customers with substantial local value addition, in the shortest possible time that has created new industry benchmark.”