NEW DELHI :
India’s largest luxury carmaker Mercedes-Benz today introduced two new performance sedans- the all-new AMG E 53 4MATIC+ and the new AMG E 63 S 4MATIC+; further strengthening its formidable AMG portfolio. The AMG E 53 4M+ is only the second ‘AMG 53 series’ product introduced in India, and the first ever in a sedan body shape. The powerful AMG E 63 S 4M+ on the other hand reiterates Mercedes-AMG’s renewed focus on ‘One Man One Engine’ philosophy and providing the AMG brand promise of ‘Driving Performance’ to all performance purists. The 63 series models still constitute Mercedes-AMG’s core model series, and delight car enthusiasts around the world. The AMG E 63 S 4M+ now features a more striking design, improved aerodynamics and provides superior comfort making it a perfect car for race track performance and also daily drivability.
With a diverse offering of 11 AMG products in India comprising the 35, 43, 53, 63 and GT series, Mercedes-AMG now offers the largest portfolio of performance cars in India across body shapes. With the addition of the AMG E 53 4M+ and AMG E 63 S 4M+, Mercedes-Benz aims to strengthen its leadership in the luxury performance car segment in India.
Santosh Iyer, Vice President, Sales & Marketing, Mercedes-Benz India launched the E 63 S 4MATIC+ and the E 53 4MATIC+ through a physidigital event held at Mercedes-Benz India’s AMG Performance Centre in New Delhi today.
Mr. Santosh Iyer commented, “Today we introduce two new AMG performance sedans for the Indian customers which presents scintillating performance associated with the AMG brand promise of ‘Driving Performance’. Both these sedans not only offer exceptional performance and vehicle dynamics, but also increased comfort while retaining the hallmark AMG character. With the AMG E 63 S 4M+ and AMG E 53 4M+, we further rejuvenate our AMG portfolio especially for those performance purists, who always wanted a fine balance between racetrack performance and daily drivability in their performance cars. With both these AMGs we now offer an unmatched product combination in the luxury performance sedan segment in India.”
“Having expanded the AMG portfolio to new customer groups with the 35 and 43 series, our focus is now to strengthen the pure performance products, especially in the 63 series, which continues to remain the core model series for AMG globally. Fascinating products supported by wide retail network of exclusive AMG Performance Centres and complemented by AMG specific service programmes for the discerning AMG customers; ensured our AMG strategy remains highly customer centric. These initiatives have helped us in cementing our position as the clear market leader in the performance segment in India. We are confident of maintaining the growth story of the AMGs in India by offering an unmatched brand experience to our customers in addition to introducing the latest products from our famed global AMG portfolio.” Mr. Iyer elaborated.
Indian racing sensation Arjun Maini, who is the first Indian ever to race at the famed DTM with Mercedes-AMG team GetSpeed, drove the new AMG E 63 S 4M+ on the German Autobahn.
The 23-year-old Indian racer commented, “I drove the car on the Autobahn at 300 kmph and returned thoroughly impressed with its top-end performance, as I strongly relate this vehicle’s driving dynamics to that of the GT3 which I am currently driving at the DTM. The AMG E 63 S 4M+ with its efficient V8 mill and an effective 4MATIC+ drive greatly enhances the driving experience. It has brilliant driving dynamics and a solid engine performance. At the same time, the sedan’s luxury and comfort features are quite remarkable for a track car of its calibre and I would love to use it for daily driving or even for long drives.”
