NEW DELHI :

New Delhi-based One Electric has forayed into the African continent announcing that deliveries and registrations of their flagship electric motorcycle, KRIDN®, have commenced in Kenya, with four more African countries to open soon. 

CEO, One Electric, Gaurav Uppal said, “We have designed the ‘KRIDN’ for tough road conditions, heavy loading and high temperatures, which answers the needs of African, Indian and South American markets. We are probably the first Indian EV two-wheeler company, to design, build, manufacture and export our EVs to Africa.”

In kenya, motorcycles taxis called Boda-Bodas that run on petrol are an important part of the transport system. Many are Indian brands such as TVS, Yamaha and Bajaj but in recent years, a slew of Chinese brands have entered the market. 

After Africa, it plans to enter the European and South American market in 2022.  “Keeping export markets at par with India is a strategic decision we have taken based on a global vision for the KRIDN. One of the reasons is lower price point resistance. However more importantly, we believe that having a bigger market base globally, will help us grow at a  faster rate, in terms of both numbers and product evolution. Our first year target for exports is 3000 units.”

CTO, One Electric Abhijeet Shah, said, “Alongside our foray into the exports market, we have also successfully completed multi-city trials for the e-commerce segment with one of India’s largest players. This added with the sudden increase in B2C demand has made us prepone our plans to set up a large scale manufacturing facility. We are currently exploring locations in Uttar Pradesh and Maharashtra for our facility and hope to start production from the new facility by end of this year.”

One Electric says its product has received tremendous response from dealerships across India. One Electric has 25 dealerships across 6 states and for the time being has no plans to enhance its dealership footprint.