Rolls Royce launches Black Badge Cullinan in India
Black Badge Cullinan caters to new group of younger, adventurous Rolls-Royce customers who are not bound by convention
NEW DELHI
Rolls-Royce Cullinan, the price of which starts from INR 8.2 Crore and travels north depending on customer specifications was launched today in New Delhi. The arrival of the Black Badge Cullinan completes Black Badge family. It is for the first time that the marque’s proprietary Architecture of Luxury has undergone Black Badge treatment. The Black Badge Cullinan boasts a 6.75-litre, V12 engine, and now delivers increased power (600PS) and torque (900NM). The Drivetrain and chassis have been re-engineered for enhanced dynamic performance and the interiors have a striking Forge Yellow leather and Technical Carbon Veneer. The Infinity lemniscate symbol continues to codify noir expression of Rolls-Royce. “Black Badge reflects the desires of a distinct group of Rolls-Royce clients: men and women who take risks, break rules and build success on their own terms. Indeed, before we launched Black Badge in 2016 the idea of creating a product that would satisfy this subversive cohort – that is highly dynamic and wilfully rebellious in aesthetic – caused a great deal of internal debate. However, once the marque’s designers, engineers and craftspeople began pursuing this dramatic alter ego, it became clear that these motor cars could not only exist comfortably beneath this revered and historic brand
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