Toyota Fortuner and Legender cement legacy with 3 Lakh sales milestone

Toyota Kirloskar Motor (TKM) has announced a major milestone for its flagship SUVs in India—the Toyota Fortuner and its premium variant, the Legender, have together surpassed 3 lakh units in cumulative sales. This achievement reflects not only the strong popularity of these SUVs but also Toyota’s continued dominance in the premium SUV market.

Since its introduction in 2009, the Toyota Fortuner has consistently set a benchmark in the SUV category, offering a combination of rugged toughness and refined performance. Powered by a robust 2.8L diesel engine delivering 204 PS and 500 Nm of torque, the Fortuner stands out for its off-road prowess and everyday usability. Its ladder-frame architecture and 4×4 capabilities make it a trusted companion for both adventure seekers and urban drivers.

The Fortuner is designed to turn heads, with its bold stance, elevated ground clearance, and assertive driving position. With signature LED lighting and sculpted lines, it blends style with substance, becoming an aspirational icon for those who seek presence with purpose.

Building on this legacy, the Legender—launched in 2021—caters to drivers looking for added luxury and features. With its dual-tone styling, sequential LED indicators, wireless charging, and a premium 11-speaker JBL audio system, the Legender brings together technology and elegance. It retains the Fortuner’s capability, offering advanced 4X4 performance for both urban drives and off-road adventures.

What distinguishes the Fortuner and Legender in their class is their strong reliability, low cost of ownership, and impressive resale value—key tenets of Toyota’s long-standing brand promise.

Speaking on the milestone, Mr. Varinder Wadhwa, Vice President, Sales-Service-Used Car Business, Toyota Kirloskar Motor, said, “We extend our heartfelt gratitude to the passionate Fortuner and Legender fan base in India for their unwavering trust in our brand as we celebrate the remarkable 3-lakh milestone of our most admired SUV. The Fortuner and Legender remains a top choice among SUV enthusiasts who seek a perfect blend of luxury, performance, and reliability. Whether navigating city streets or tackling challenging terrains, it offers premium feel paired with robust strength. Built on the solid foundation of Toyota’s renowned QDR (Quality, Durability and Reliability) philosophy – the Fortuner and Legender embodies the core value that define our engineering and manufacturing excellence. These principles are central to Toyota’s global reputation for delivering vehicles that not only last but perform consistently and retain their value over time, thus bringing mass happiness to all”

This achievement is further supported by Toyota’s customer-focused service ecosystem—T CARE—which provides a seamless experience across the entire vehicle ownership lifecycle. From pre-sales to after-sales and repurchases, the T CARE initiative includes services like T DELIVER, T GLOSS, T ASSIST, T SAATH, T SECURE, T CHOICE, T INSPECT, and T SMILE, ensuring lasting satisfaction.

With this latest milestone, the Toyota Fortuner and Legender continue to lead the premium SUV segment in India—vehicles built not only to conquer terrain but also to inspire admiration and pride on every road they travel.