Yamaha celebrates Milestone of 100 ‘Blue Square’ Outlets in India

India Yamaha Motor (IYM) Pvt. Ltd. today announced the milestone achievement of setting up 100 Blue Square showrooms in India. The announcement comes in line with the company’s commitment to establish its entire 3S network under the Yamaha Blue theme and strengthen its retail footprint in the Indian market.  'The Call of the Blue' brand campaign was introduced in 2018. Under the umbrella of this campaign, in 2019 we introduced the concept of Blue Square showrooms to showcase the brand’s premium image.  Yamaha’s concept of a Blue Square Showroom is to provide a one stop solution to all the biking needs of a customer. Blue Square showrooms are designed to help customers realize and connect with Yamaha’s Racing DNA, while also enabling them to experience a sense of pride of being associated with a premium brand. The showrooms also serve as a platform for customers to be a part of the Blue Streaks rider community curated by Yamaha. Through this strong community of Yamaha enthusiasts, customers get to interact and ride with other like-minded riders.  Speaking on the occasion, Mr. Eishin Chihana, Chairman, Yamaha Motor India Group of Companies said, “It gives me great pleasure to announce that under ‘The Call