Yamaha achieves 200 Blue Square showroom milestone across India

India Yamaha Motor (IYM) Pvt. Ltd. today announced the achievement of yet another significant milestone of setting up 200 Blue Square showrooms across India. This announcement aligns perfectly with the company's unwavering dedication to create a comprehensive 3S network unified under the Yamaha Blue theme, while also fortifying the company’s presence in the Indian market. Introduced in 2018, 'The Call of the Blue' brand campaign, struck a chord with the Yamaha customers across the nation. Building upon this campaign's success, Yamaha introduced the concept of Blue Square outlets in 2019, serving as a prominent platform to showcase Yamaha's premium positioning and product range. The essence of Yamaha’s Blue Square outlet goes beyond being a mere retail space. It stands as a comprehensive solution, catering to every biking need of our valued customers. These showrooms are meticulously designed to facilitate a deep connection with Yamaha's Racing DNA, allowing customers to experience a profound sense of pride associated with a distinguished brand. Furthermore, they serve as a thriving hub for customers to engage with the exclusive Blue Streaks rider community, fostering interactions and exhilarating rides with like-minded individuals who share the same passion for Yamaha. Speaking on the occasion, Mr. Eishin Chihana, Chairman, Yamaha