Mahindra XUV700 was not built in a day
Three top guns at Mahindra & Mahindra Limited, Ramkripa Ananthan, Chief of Design, Velusamy R, Chief of Global Product Development, and Rajiv Mehta, Head of Product Planning, give us the lowdown on what went into envisaging, engineering, and readying the XUV700.
In an industry where “nose-jobs” and “facelifts” are a big deal, you can only imagine the frenzy and the cacophony that accompanies the launch of a brand-new product. And if...
By : RACHNA TYAGI