Articles
Maruti Suzuki launches online finance portal
What began as a pilot now has 14 partner financiers as well as an exchange customer module.
Maruti Suzuki India Limited (MSIL) customers can now finance their cars online, anywhere and anytime, with Maruti Suzuki Smart Finance. The new digital service has been made available for Arena and Nexa customers. It is also available pan India and will cover a wide range of buyer profiles. Customers can access the platform on www.marutisuzuki.com and www.nexaexperience.com. Maruti…
High Rollers
Ultra-marquee SUVs for the affluent are preposterously priced but they do make the owners feel like a million bucks. Here’s a closer look at vehicles that make it to the upper crust’s shopping list.
What happens when luxury SUVs become too bourgeois for one’s liking? Instead of mirroring one’s personality and standing out in the crowd, they simply blend in with everything else on the road. If you’re one of those privileged few who believe that they’ve become a victim of this wrongdoing, fret not, as you now have…
Let the battle begin
One of the most competitive and crowded segments is about to get new players, the Skoda Kushaq and the VW Taigun. Do these new SUVs have what it takes to lord over the other rivals? We find out.
Skoda is all set to launch its first-ever Made-in-India SUV, the Kushaq. Skoda Auto Volkswagen India is hoping that it will make a serious dent in this highly competitive segment. Like Skoda, Volkswagen, too will soon enter this SUV segment for the first time with their Made-in-India vehicle, the Taigun. This segment consists of many key…
Forward Thinking
Shashank Srivastava, Senior Executive Director, Marketing & Sales, Maruti Suzuki India Limited, on India’s fascination with compact SUVs, future trends, and dealing with the semiconductor shortage.
Shashank Srivastava, Senior Executive Director, Maruti Suzuki India Limited, while addressing the past, the present, and the future, also discusses how cross-consideration isn’t really a big problem for Maruti Suzuki, how ‘fatigue factor’ vis-à-vis a segment does eventually set in, their two price hikes in less than six months, how the trajectory of technological progression…
Is virtual retail a success in car buying?
The pandemic has led to a complete overhaul of retailing in the auto space. From fewer contact touch points to technology powered platforms, car buying has scaled newer heights led by smarter, connected and intelligent selling at every step.
Virtual retail is a success in car buying. Auto makers have witnessed significant traffic through their digital platforms, which in turn, has encouraged them to further invest and strengthen their presence there. With car buying now becoming both, a digital as well as a physical experience, auto retail, is seeing a massive digital transformation of not…
Dual-purpose delight
Scramblers are versatile bikes that are ideal for both off-and-on-road conditions. Even though they are a new concept for the Indian market, surprisingly, there is a Scrambler available in all segments.
The motorcycle market in India has never been so vibrant. It offers a range of sports bikes, street fighters, ADVs, cruisers and even Scramblers. In fact, the last category of bikes is quite niche in India. So, what makes a Scrambler different from other bikes? Simple. It is a dual-purpose motorcycle that you can ride…
Middleweight Bout
With Honda and Triumph joining the naked mid-weight motorcycle segment, does Kawasaki still have what it takes to rule the roost? We take a close look at the CB650R, Trident 660 and the Z650.
Of late, the middle-weight street bike segment, has seen some action, with Honda first launching the CB650R and later Triumph joining the party with the Trident 660. Traditionally, this roadster class has been ruled by the Kawasaki Z650, but now it seems its crown is under serious threat from its traditional Japanese rival and the English…
Will GWM’s backdoor entry affect its competitive edge in India?
The company is believed to be tweaking its India strategy to suit its immediate needs of globalization and tapping one of the fastest growing SUV market globally.
Chinese SUV maker, Great Wall Motors (GWM)’s decision to enter the India market via the CKD/CBU route is expected to discount its competitiveness in the Indian market. According to experts, the GWM Group, unlike other automakers produces around 50% of its parts in-house, and it is this advantage that gives it the edge over competition worldwide…
7th Heaven Comfort
In the market for a 7-seater SUV? Here’s a look at the latest three-row SUV options.
Practicality and comfort are deciding factors in a car buyer’s mind before finalizing a vehicle. An average ‘nuclear’ family in India consists of parents, children and grandparents, making it a plus size family of at least five or six members. Keeping this in mind, a seven-seater vehicle is more of a necessity than a luxury.…
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