Maserati MCPURA 2025 debuts as a 630-hp Italian supercar in coupé and cabrio variants
Maserati has officially unveiled the 2025 MCPURA, its latest flagship super sports car, at the prestigious Salone Auto Torino. Available in coupé and Cielo (cabrio) versions, the MCPURA is a powerful evolution of the MC20, blending cutting-edge technology, Italian craftsmanship, and jaw-dropping design. With a feather-light carbon fiber monocoque, a 630-hp Nettuno V6 engine, butterfly doors, and an electrochromic roof (on the cabrio), this vehicle is a true expression of Maserati’s pursuit of performance and elegance. Finished in the stunning Ai Acqua Rainbow color, the MCPURA sets a new benchmark for personalized luxury and driving exhilaration.
27/09/2025
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At the 2025 Salone Auto Torino (Turin Auto Show), Maserati has unveiled its new flagship super sports car, the MCPURA, available in coupé and cabrio (Cielo) variants. The event marks the vehicle’s national premiere, emphasizing its 100% Made in Italy status and showcasing Maserati’s focus on innovation, elegance, and performance. The MCPURA is a natural evolution of Maserati’s acclaimed MC20, representing the brand’s latest vision for a super sports car. While maintaining its predecessor’s DNA, the MCPURA brings significant upgrades in terms of design, performance, and personalization. The new MCPURA is built around a carbon fiber monocoque chassis, offering an ideal balance of rigidity and lightness, resulting in a curb weight of under 1,500 kg. Paired with the 630-hp Nettuno V6 engine, which features patented pre-chamber combustion technology, the MCPURA achieves an impressive power-to-weight ratio of 2.33 kg/hp, delivering blistering performance while retaining elegance and drivability. One of the most iconic design elements is the “Butterfly” doors, enhancing both aerodynamics and aesthetics. The Cielo (cabrio) version adds an extra layer of innovation with a retractable electrochromic glass roof, allowing drivers to switch between transparent and tinted modes at the push of a button. |Design-wise, Maserati uses its Fuoriserie customization program to give the MCPURA an artistic and bespoke look. The car is showcased in an Ai Acqua Rainbow finish—a unique, color-shifting
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