MaXX Eloquent

Mahindra launched their powerful pick-up trucks, the Bolero MaXX HD recently, along with MaXX City variants with extremely competitive pricing. With different variants and load bed options, Mahindra continues to bring class-leading products to the CV market. We caught up with Ajay Saran Sharma, Vice President, Design & Head, M.I.D.S., who shared valuable insights on all that goes into designing a CV product such as the Bolero MaXX HD. TOS: What’s new on the Bolero MaXX HD? AS: The entire exterior and interior has been redesigned. If you look at our legacy products there is a huge fan following and there is a lot of attachment to the way it looks, so we couldn’t depart completely. It was a very conscious decision that we took. What we’ve done is wanting the product to look stronger, more modern, we’ve cleaned up many of the surfaces, we’ve made many of the details very hi-tech, but the basic security that you get, and the robustness of the form, is something that we’ve still retained. Going forward, again, we had many discussions with our core customers and the constant feedback was that they didn’t really see a problem in the design of yore, but