Now is the right time to introduce N Line in the Indian market: Tarun Garg

TOS: The N Line is already present in the US and Europe, why did Hyundai take so long to get the N Line to India? TG: That’s a pertinent question. You’ll see that in the last two years we have already launched 10 products. We have a very strong belief that the Indian market will expand and we are really investing in the Indian market. Also, in the last three years the profile of the customers has changed. The way I see things, Hyundai customers are getting younger. For instance, if I look at the data, the 25-35 year-age group used to comprise 24% of our total sales in 2017, that segment has now exploded and it now comprises around 35-36% of our total sales, and it has become the biggest segment. So, what we have seen is that people are really looking at the new Hyundai with a lot of interest and we’re getting some very young age customers into our portfolio. So, we believe that now is the right time to introduce this kind of a product in the Indian market.  TOS: Who is the N Line targeted at? TG: There are people out there who say “I