“Aesthetics arise from efficiency”: Marc Lichte

Q. Mr. Lichte, the wait will soon be over. Audi will introduce the e-tron GT on February 9. Is the presentation of such a model still exciting even after seven years of being the brand’s Head of Design? ML: The world premiere is a magic moment. That applies to the entire Audi Design team as well as to me personally. The presentation of a new car is the culmination of a development process that usually takes four years. It is a long road that involves a great deal of work, many discussions, and difficult decisions at times. However, in the end, we are all proud to present the result of our joint efforts. Q. Proud is the keyword here. With your assessment of the show car, you really set the bar high for the e-tron GT. What distinguishes the design of the car? ML: Good design is achieved when a product is aesthetic and functional at the same time, and when it becomes part of a seamless overall experience. The foundation for aesthetics lies in the proportions: short overhangs and a long wheelbase combined with a lean cabin on a powerful body. The e-tron GT features all of the above. Q: Would it be presumptuous to refer to this car as