Pride and Joy

Despite the turbulent times faced by the automotive industry due to the pandemic, Wardwizard Innovations and Mobility Limited, manufacturers of electric two-wheeler, ‘Joy e-bike’ has been going full throttle and has no plans of slowing down. The company plans to launch three new two-wheelers this year, enter new export markets and segments, and expand their dealer network and manufacturing capacity to meet the anticipated demand for electric two-wheelers in both, the Indian as well as the overseas markets.  “The automobile sector has been at the receiving end of the global slowdown caused by the contagion. However, the EV segment continues to witness a piqued interest. The pandemic has made people more aware and conscious towards sustainable solutions available in the market,” says Yatin Gupte, Chairman & MD, Wardwizard Innovations and Mobility Limited. According to ICRA, EV two-wheelers would account for 8-10% of the total new vehicle sales in India by 2025. “Outlook for e2W growth remains healthy and the segment is expected to lead in terms of auto electrification given the upfront price parity with conventional 2W supported by subsidies, and improving battery technology which has mitigated range anxiety and reduced charging infrastructure dependence,” says Shamsher Dewan, Vice President &