The Road Ahead

At the launch of Mahindra XUV400, Rajesh Jejurikar, Executive Director, Auto & Farm Sectors spoke to TURN OF SPEED about their two-part electric strategy for their gasoline and diesel vehicles as well as their “Born Electric” platform. “We have two parts to our electric strategy. First is what you’re seeing right now – the XUV400, which is a ‘C’ Segment electric vehicle. The SUV electric segment is not really evolved in India, now. When you look at the diesel gasoline vehicles in the ‘C’ Segment, they sell about 30,000 a month and less than 1% are electric. When you look at the ‘B’ segment diesel gasoline vehicles, they sell about 60,000 a month and about 3-4% are electric. So, there is a big opportunity. The next part is what we call the “Born Electric” platform. We launched the INGLO platform which is a “Born Electric” platform and we showcased five products. On that, [platform] we have announced three specific SUVs and two of them are in the concept stage. Those will come in between 2024 end and 2026. So, broadly speaking, that is what we have in store,” says Jejurikar.  Talking further about Volkswagen and their new INGLO platform, Jejurikar said, “The