In Design


Three international car designers, Karim Habib (KIA), Lonay Alain (Renault), and Ramon Ginah (Great Wall Motors), tell us about how design is perceived in different parts of the world while giving us a glimpse into the future of car design at the 15th Auto Expo in Greater Noida, India

13/02/2020

RACHNA TYAGI

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Lonay Alain, General Manager, Renault Design India, has been living in India for the last three years and working at the Renault Design Studio, opened in Mumbai, in 2008. He believes that the days of “Made in Europe and Sold in Europe” are long gone, and that all the car manufacturers are now looking at Asia, (with China being a big market and India an upcoming one), and that is why a lot of cars that we see today, and are also on sale in the European market, are mainly done with Asian tastes in mind. “There isn’t such a thing as Europe creating something and it later on coming to other parts of the world, that gap does not exist anymore, everything happens at once, the Asia influence in general is much stronger,” he says.  Karim Habib, Senior Vice President, Head, KIA Design Center, has been inspired by his personal journey of late. Having lived in Japan for two years before, now he lives and works in Korea. The Canadian car designer, of Lebanese descent, is visiting India for the very first time. “The way design is perceived in different parts of the world, in different cultures, how it

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