Ather Energy partners with Bajaj Finance to make EVs more accessible to consumers

Ather Energy, India's leading electric scooter brand, entered into a strategic partnership with Bajaj Finance Ltd (BFL),part of Bajaj Finserv Ltd, to provide easy financing options to customers of EV two-wheelers. The EV industry has seen substantial growth in the past couple of years. Through this partnership with one of India’s leading and diversified financial services groups, Ather Energy aims to leverage Bajaj’s reach and penetration across India to make EVs more accessible and affordable for customers. Bajaj Finance is a technology driven NBFC, offering a comprehensive suite of financial solutions and focused on enhancing customer experience digitally. The partnership aims to enhance customer convenience and highlights the growth of EV financing in line with the industry. Being a forerunner of the EV ecosystem in India, Ather’s product has encouraged major finance institutions in the country to offer lucrative EV financing options to consumers, who are looking to make the EV switch.   Speaking on the partnership, Ravneet Phokela, Chief Business Officer, Ather Energy said, “As a pioneer in the Indian EV 2-wheeler industry, we believe it is our responsibility to ensure ease of purchase for EV intenders without compromising on convenience. In order to provide our customers with more lucrative financing choices, Ather has worked with