Ather Energy Partners With Gujarat Titans in IPL 2022

Today, India’s leading electric scooter manufacturer, Ather Energy, confirmed a multi-year partnership with the newly formed Indian Premier League (IPL) Ahmedabad franchise – Gujarat Titans, as their principal partner. The strategic partnership starting from this season will see the Ather Energy brand on the front of the Gujarat Titans’ official team jerseys. Ather Energy is India’s leading electric 2-wheeler manufacturer, known for the 450X and 450 Plus, the country’s leading electric scooters. Founded in 2013 by a couple of young IIT Madras alumni, Tarun Mehta, and Swapnil Jain, Ather Energy has been at the forefront of the EV revolution in India. Buoyed by strong demand for EV scooters in the country, Ather Energy has surged ahead, registering 20% month-on-month sales growth over the past year. To cater to the growing demand, Ather Energy is expanding its retail presence across the country. Currently, the company has 30 experience centres (retail outlets) across India, and by March 2023, it plans to open 150 experience centres in 100 cities.  Across the country, Ather Energy, a new age and fast-growing brand, is challenging established automakers in the highly competitive automotive sector. This resonates well with the Gujarat Titans, a young team looking to challenge