Audi India introduces 10-Year extended Warranty and 15-Year Roadside Assistance

Audi, the esteemed German marque renowned for its engineering prowess and uncompromising luxury, has introduced a groundbreaking customer care initiative for the Indian market. Effective immediately, all Audi models sold in India are eligible for a 10-year extended warranty and a 15-year Audi Roadside Assistance programme—both among the longest and most comprehensive offerings currently available in the country’s luxury automotive segment.

This announcement reinforces Audi’s enduring dedication to delivering peace of mind and long-term value to its discerning clientele. The extended warranty is offered as a value-added option, underscoring Audi’s philosophy of going beyond ownership, transforming the experience into a long-standing relationship.

Speaking on the launch, Mr Balbir Singh Dhillon, Head of Audi India, remarked,
“At Audi India, we believe that our relationship with customers extends far beyond the point of purchase. Our extended warranty and Audi Roadside Assistance Program is an extension of our unwavering commitment to customer satisfaction and establish new industry standards for luxury automotive service in India. With a 10-year extended warranty and 15-year roadside assistance, we intend to offer our customers an unparalleled peace of mind, knowing that support is always available.”

Extended Warranty: A Decade of Assurance

The newly launched extended warranty provides robust coverage up to 10 years from the vehicle’s original sale date. Customers may opt for a one-year or two-year extension with coverage terms identical to the standard manufacturer warranty.

Noteworthy highlights include:

• Coverage for all manufacturing defects on vehicles up to 10 years of age
• Mileage protection of up to 200,000 kilometres
• Available for all Audi models currently retailed in India
• Flexibility to purchase the plan at the time of new car delivery or prior to the expiry of the existing warranty

This initiative significantly enhances Audi’s aftersales proposition, offering owners the confidence and convenience typically associated with newer vehicles even years into ownership.

Audi Roadside Assistance: 15 Years of Uninterrupted Support

In a move that further raises the bar for customer service in the premium automotive space, Audi India now offers up to 15 years of roadside assistance coverage. The programme ensures 24/7 emergency support across India’s expansive national and state highway networks, as well as motorable roads within the mainland.

The service encompasses:

• Breakdown support and towing to the nearest authorised Audi workshop in cases of accident, immobilisation or technical failure
• Immediate on-site assistance for minor mechanical and electrical issues
• Emergency provisions such as:
  • Fuel delivery of up to 10 litres (fuel cost borne by the customer)
  • Battery jump-start services
  • Tyre repair or replacement support
  • Lockout assistance and delivery of spare keys

In keeping with Audi’s commitment to a premium ownership experience, the programme extends to:

• Hotel accommodation or return/onward travel for incidents requiring over 72 hours of repair time (for cases 100 km from base location)
• Custody and safekeeping services for immobilised vehicles
• Specially designed towing platforms and complimentary refreshments for all passengers

Moreover, advanced features such as real-time email alerts to the nearest Audi dealership, customer status updates every 30 minutes until case closure, and 100% use of protective body covers during service demonstrate Audi’s unwavering focus on service precision and customer comfort. A WhatsApp-based service request system adds further convenience to the ownership journey.

For New and Existing Customers Alike

This initiative is available for all new Audi customers in India, while existing owners can upgrade their coverage based on their vehicle’s age and current warranty status. Pricing for the roadside assistance ranges from ₹3,999 to ₹8,000, depending on the coverage period and vehicle age.

Audi’s latest offering not only sets a new benchmark in the luxury automotive space but also reflects the brand’s resolute focus on delivering excellence throughout the ownership lifecycle. With these new programmes, Audi India positions itself at the forefront of premium automotive aftersales service, offering unparalleled value and reassurance to its customers.