BattRE launches AR-based virtual showroom – Emagine

Following the trends of the changing market post covid, BattRE – a tech-driven EV start-up – has launched its very own AR-based virtual showroom; introducing an era of change in the EV industry. Known as Emagine,  the  platform  uses AR  to allow  customers to experience, customise  and even buy their favourite BattRE scooter, at their convenience.  Talking   about   the   platform, Nishchal   Chaudhary   (Founder,   Director) said,  “Online   retail   continues   to grow and is booming across industries of all shapes and sizes. And the EV industry is no exception. As this space  evolves, so does our larger strategy as a  multi-channel manufacturer to provide  the  most unique and engaging experience in our physical, digital, and remote selling environments. Therefore, we came forward as the first in our industry to step outside of the traditional retail interactions, and launch a virtual showroom. And we are extremely excited to note our customers’ reactions." Emagine promises to enhance and influence the buyer’s purchase experience. With numerous levels of interactions, the virtual   showroom offers a high level of customisation for buyers.  It is available for everyone through a tab on the home page of their official website, BattRE.in. Currently limited to their existing models, Love & One, it will soon be expanded to include their upcoming models. “Emagine will be a great aid to the customer in their decision making”, adds Nishchal Chaudhary.  Interestingly, the virtual showroom isn’t the only offering when it comes to customer convenience in the BattRE  purchase   journey.  The automaker’s completely digitised sales system ensures a seamless experience by enabling an easier and