BMW Joytown strikes a perfect chord

Soaring melodies and thrilling high notes echoed through the heart of Mumbai as thousands gathered to celebrate the highly anticipated, second edition of BMW JOYTOWN.  Day 1 showcased an electrifying lineup of musical maestros – The Chainsmokers, Armaan Malik, When Chai Met Toast and OG Shez. Each artist delivered performances that captivated the audience, playing a selection of their biggest hits and creating an unforgettable atmosphere of celebration and joy. BMW JOYTOWN brings together BMW, MINI and BMW Motorrad to offer one-of-a-kind experience that is a perfect mix of cars and bikes, music, entertainment and gastronomical delights. Mr. Vikram Pawah, President, BMW Group India, said, "BMW JOYTOWN has become a cherished legacy and continues to spread joy and excitement among our patrons and their families, establishing itself as a hallmark of festivals. This unique blend of music, automobiles, and culinary excellence is designed to cater to a broad spectrum of interests, ensuring there's something for everyone to enjoy. The second edition of BMW JOYTOWN has been met with an overwhelming positive response, reinforcing our commitment to creating unforgettable experiences. Set against the dynamic and energetic backdrop of Mumbai, the first day was a spectacle of exceptional performances by The Chainsmokers